A shelf that is not perfectly stocked, organized, fronted and maintained can reduce the ROI of any shopper marketing effort by negatively affecting store image:
This is what shoppers don't like about disorganized shelves:
- "A disorganized shelf is just not inviting and appealing"
- "It is difficult to find the products I want"
- "I don't like shopping in that aisle and might even avoid the store in future"
- "I do not have the time to figure out a disorganized shelf"
|