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Introducing FlexRoller
- Innovative shelf management equipment for any cold vault or open cooler
- Products are always fronted
- Flexible lane adjustment to suit any package size or type
- Drives sales up - optimal product presentation
- Saves labor time - restocking and reloading
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FlexRoller research results: sales increase, labor costs, store feed-back
Comparative store tests were recently completed. The methodology was designed to evaluate sales increase, labor savings and store manager feed-back using scanner data, visual diary and interviews. |
 Sales in FlexRoller stores outperformed control stores by 6%
FlexRoller increased sales by 6% over a test period of 6 months. The equipment consistently and reliably fronts product to the shelf edge. On average, shoppers only spend 9 seconds in front of the cold vault to make a purchase decision. The FlexRoller merchandising system allows shoppers to easily locate their products of choice.
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 FlexRoller saves 1.5 hours of labor per store per day
FlexRoller eliminated fronting time of 1.5 hours per day in a cold vault of 14 doors. During a whole year and across more stores FlexRoller delivers substantial dollar savings. As an alternative store staff can use the freed-up time for more value added activities like serving customers. |
 Store managers prefer FlexRoller over gravity glides
Store managers scored FlexRoller considerably higher than gravity glides in key areas like ease of shopping for customers, elimination of perceived out-of-stocks and the speed of restocking. |
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For more information please contact:
Kyle Ellisor
Bruegmann USA, Houston, TX
Tel: 888 745 9229 ext 111
Email: kyle@bruegmann-usa.com |
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Click on images for more information
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