Folse Wins Best Article Award
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The Journal of Advertising has awarded Judith Anne Folse, V. Price LeBlanc Developing Scholar Professor of Marketing, its 2013 Best Article Award for "Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brands Trust and Attitudes," co-authored by former LSU faculty members Scot Burton and Richard Netemeyer.
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Economic Development Marketing Course Open for Registration
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LSU Executive Education will offer its Economic Development Marketing and Attraction course May 20-21, at the Business Education Complex on LSU's campus, and registration for the course is now open.
Registration for the course and more information about the certification program can be found online at executive.lsu.edu.
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