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I started noticing that Social Media has become a source of everyday personal convenience as well as social! It has completely become a part of my everyday life because of unexpected ......»

 

 

Still think QR Codes are useless? When QR codes (QR = quick response) were introduced, success was implied. And then... nothing... because there weren't enough people with phones with scanning ability. BUT, with SmartPhone purchases on an exponential rise, ......»

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Hello again! 

There is nothing more confusing to those of us who use Facebook for marketing than
EDGERANK

Most of us understand that Edgerank exists, but most of us also don't get how it's calculated. And no matter how many explanations you get, it's still a mystery.
Facebook EdgeRank formula
Seriously?
Hard enough that on your news feed, when you click the option for most recent - it isn't. Usually there is an arbitrary lag time mixed in with current posts. Huh?

How often do you find yourself starting to like or comment a post only to realize that it's old news.
  • "Tornado sighted!" (that was 2 days ago)
  • "Like to win this today" (darn, that was yesterday!)
Gee, no point in liking or commenting on that, huh? So what are the folks at Facebook thinking? Well, they tell us they are constantly changing the algorithms to maximize the effectiveness of posts. A bit of marketing doublespeak, eh?

And in the back of our minds, we're all thinking, "hmmm... I follow this person so I can see their posts, yet Facebook is deciding for me whether I might see their posts? What's up with that?"

Well, as with all FREE things, maximum results come with a price. And that's why there is the option to pay to promote a post or other advertising. Facebook is accountable to their stockholders after all...

Soooo, where does that leave you in understanding how much visibility you can expect?

Here's an article actually by Facebook that might help - a little: News Feed, Engagement, and Promoted Posts: How They Work

But, frankly, if marketing measures and analysis were as easy as they post, we'd all be far more successful at it.

Bottom Line? With so many publishing content, you're always competing for attention in real-time. Instead, consider competing for attention with the right content at the right-time.
  • Spend more time on your news feed than you do posting!
  • Remember who you are targeting
  • Make sure your content is relevant for your audience.
  • Comment more than "Like" posts you agree with.
  • Comment on posts from pages with a HUGE following for maximum exposure.
And don't forget, soon the timeline layout will change - AGAIN!

Moral to the story? If it's FREE, it always comes at a price. So never put all your marketing eggs in one basket!
Good reads...
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