Facebook updates!
Bad News:You never quite know from month to month what Facebook is up to since they went public and their stocks dropped. Feel free to post a question if you are having issues with Facebook and we'll do our best to post the latest info.
FYI: There are 2 new Facebook bugs that affect the resizing of apps installed to Facebook Pages and the Login with Facebook button on forms and voting. No news yet on when this will be resolved. Good News: The long awaited ability to "SHARE" an item on your mobile app is here! If you don't see the option, make sure you have the latest update!
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 Pinterest has launched Business Pages with website verification.
This will be rolled out gradually. Click here for more information! |
 | Everyone is a potential Customer!
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 Are you really sending your email marketing to everyone that should get it?
If you use Constant Contact, don't just reach for your customer list. Your business email contact list should also be included. They are emailing you - why aren't you emailing them?
Click to watch video tutorial
Quick Import for Microsoft Outlook and Outlook Express |
Think in a new way about marketing your Small Business or Non-Profit
404-295-7755
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"Because word of mouth marketing works...!" Connect with Whitfield Consulting:
    
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| Run Successful events without your events running you!
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Hello, Small Business Owners & Non Profit Leaders!
Are you maximizing your online presence?
Here are 3 valuable tips to help you learn how to think in terms of effective marketing. These mistakes were chosen based on what we see DIY marketers do most commonly...
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Don't Bury the Lead/Your Headline
In this day of speed and multitasking, you can't afford to have faith that everyone will read or even scroll all the way down to the end of your emails or messaging anywhere of any kind.
Keep the most important message "above the fold." That's an old newspaper term that still applies on the internet. Don't make anyone scroll to catch your call to action or headline news - and that applies to your email campaigns, too!
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Don't Forget to Cross Promote - Many Social Media accounts are not necessarily named the exact name of the business or organization due to lack of name availability or just plain lack of foresight in terms of future usage. Why would you want to miss the chance of someone getting to your various sites?
ALWAYS provide links to everywhere in all your materials. Too many email signatures, websites and social media accounts lack links to every presence.
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Image Clash - If you have a high end business, but are promoting with conflicting marketing material, what's the point? Really?
Like the image above, if you convey conflicting branding in your communications with your customers, they will be either confused or feel deceived when they walk in your door.
For example, if you are high-end specialty store, why would you want to attract the type that only shops for bargains with bargain messaging (and vice versa)? Nobody wins in that scenario.
Consistency with matching logos, coloration, images, headers, and messaging can make all the difference in the world in promoting your business. Bring the same feel of your store or organization to all your online presences and marketing materials. There should never be a question in a prospect's mind as to whether they have landed on one of your pages.
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As always, if you do not wish to continue receiving this newsletter, just click unsubscribe - but we'd sure hate to lose you. In fact, we're hoping you'll share this great info by clicking this button now:
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 I would like to take this opportunity of Thanksgiving week to thank my clients for their loyal business, and my colleagues, family and friends for their patience and enthusiastic support. I am sincerely grateful to you all!
Happy Thanksgiving to you and yours, 
Hania Whitfield
WHITFIELD CONSULTING |
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