Open for an update about this Sunday, @Aroma in Cleveland event

March 08, 2013

OUR NEW PHONE NUMBER IS - 216.367.1388

WWW.AKIVACLEVELAND.ORG

Dear HS@Akiva families and friends,

This Sunday, March 10, is the @Aroma in Cleveland event and we would like to share with you some important information. The @Aroma in Cleveland Day is a communal event for all HS students and their families. Parents, please note:

This will be a HS@Akiva day taking the place of our

Tuesday, March 12 classes.

There will be no classes on Tuesday, March 12.

The cafe will be open from 12-5pm, and will offer important Israel-enrichment programs (see the schedule below) as well as the famous Israeli treat. We recommend that the students come from 2-4pm.

The event will take place at the Federation Mandel Building, 25701 Science Park Drive, Cleveland, Ohio 44122.

We hope to see all of you on the 10th!

The @Aroma Jewish identity machine

Saving the Jewish World one iced coffee at a time

The Hosts

Shabbat Shalom

Sonia, Tina and Amnon

March 10, 2013 -- Schedule of Events

12:30-1:00

The Belief exhibit by Natan D'Vir

Join the Shin Shinim to explore the beauty and complexity of this amazing exhibit.

Exhibit Hall

1:00-2:00

@Aroma Café open to public

Experience the sights and sounds of a "real" Israeli coffee house. Have an ice coffee or hot chocolate and a nosh. Come and play some games or practice your Hebrew at the shulhan ivri (Hebrew table).

Room 200a/b

2:00-2:30

Israel Awards Ceremony

Be a part of the awarding of the first ever Israel involvement/devotion/commitment/advocacy prize awarded annually to teens from the four youth movements, BBYO, NFTY, USY and NCSY who are dedicated leaders in their community, show a commitment to Israel, advocacy and/or education and demonstrate a desire to continue their connection to Israel and the Jewish people.

Café

(room 200a/b)

2:30-3:00

More @Aroma Café

Café

(room 200a/b)

3:00-3:30

Lecture: Coffee Culture War: Starbucks vs Aroma-with Aviad Israeli (Ben -Gurion University, Kent State University)

Aroma and Starbucks are two big coffee players. Each has a different philosophy about making and selling coffee as a central component of our modern life. The "coffee war" is quite intense. Different companies attempt to capture coffee drinkers. Some succeed, some fail. This presentation will focus on the coffee war in the US and abroad, discuss the coffee drinking habits of Americans, Europeans and Israelis and will demonstrate why Starbucks gained success in the US and failed in Israel. In addition, the presentation will evaluate the potential of bringing the Aroma concept to international markets including the US.

Café

(room 200a/b)

3:00-3:30

Lecture: The 10 Habits of Highly Effective Israeli Advocates-with Alex Mishkin (The David Project)

Learn about the Israel climate on college campuses today, and The David Project's unique approach to Israel advocacy. The David Project's Campus Engagement Manager will answer all of your questions including the opportunities and challenges for Jewish college students throughout the country.

Room 200c

3:30-4:00

The Belief exhibit by Natan D'Vir

See description above.

Exhibit Hall

3:30-4:00

Lecture: Update From the Campus - What is Israel Advocacy Today (for parents of high school students)-with Alex Mishkin (The David Project)

Think you know about the Israel climate on college campuses today? Learn about the challenges and opportunities your college-bound teen (s) will face once on campus, as well as The David Project's unique approach to Israel advocacy. The David Project Campus Engagement Manager will answer all of your questions on how your teen(s) can partner with The David Project to be successful on campus.

Café

(room 200a/b)

4:00-

5:00

More @Aroma Café

Room 200c