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Those Darn Search Engines!
 As a web development company, we diligently follow changes with the major search engines such as Google, Yahoo, and Bing.
Google has been especially busy continually updating their search algorithm. Their intent is to help people find what they are searching for. For you and your business, that means "content." Make sure your website is full of information.
We're running a special on "Website Refresh" through June, 2012. (See below for more information.)
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Search Engines LIKE Blogs
I've talked about the benefits of having a blog ("Blogs -- Where Do They Fit In?").
Blogs are great for building your reputation and credibility because you write about things you know well. Blog entries that relate back to your business deepens the reader's confidence in you.
Blogs are also looked on favorably by search engines:
- blogs have fresh, dynamic content
- blogs have links back to your website
- blogs develop followers
- blogs present more searchable content
We're running a special on "Creating a Custom Blog" to help get you started. (See below.) |
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Cater to the Mobile Masses
The fact that at least visitors reached your website through their mobile phone or mobile device should prompt you to strongly consider having a mobile website. A mobile site has point-to-click functionality, fingertip navigation buttons, icons, and links and touch button calling while still providing key information and images about your business. Take advantage of our special to get your custom mobile website. |
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Keep Your Website Dynamic
Search engines practically ignore websites that don't change. They work from the premise that a dynamic website is more useful to people that are searching for information. A changing website is going to be more up-to-date.
Be mindful that any changes to your business should be reflected on your website -- new products or services, changes in location, business expansion, special deals, seasonal information, new pictures, and of course, cleaning out old information, pictures, schedules, and pricing.
To build a closer business relationship and to make it easier for you to get help with your website, we are offering multi-level Maintenance Packages. We're encouraging all of our customers to sign up for the right-size package for their business. Click here to review the packages.
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Improve Your Web Presence
- Review the data we provided above. If you need more details, let us know.
- Review our specials below and sign up to
- refresh your web presence,
- increase your search hit rate, and
- generate new interest in your business.
- These specials run through the end of June only. Don't miss out!
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What We Didn't Mention
We didn't talk about QR codes, email or social media marketing in this message. If you have any questions about these online venues, we'd be happy to discuss them with you. |
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Something to Think About
 Opportunity: A favorable occasion for grasping a disappointment.
-- Ambrose Bierce
June 24, 1842 - sometime after December 26, 1913 (last seen in Chihuahua, Mexico)
U.S. author, journalist
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Sincerely,
