Seth Godin, the godfather of modern marketing, recently made headlines when he said, "Content marketing is the only marketing that's left."
At Forza Marketing, we were touting the benefits of content marketing long before it became the buzzword of the week.
We believe that content is the present and the future of marketing. From ghostwriting a bestselling book and developing lead-generating keynote speeches and webinars, to writing research reports that garner national media attention, nothing beats the power of compelling content.
"Content is king," is how Bill Gates said it back in 1996. Last year, 91% of B2B marketers reported that they were using content marketing, but few of them are doing it effectively.
We know how. Take a look at the content marketing examples in this month's newsletter. We'd welcome the opportunity to help you in 2015.
Until next time,
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Well, this certainly puts a new spin on the whole "go next door and ask to borrow a cup of sugar" thing.
"Neighbors with Benefits," a new A&E show, draws back the curtain on swinging. The attractive, young married couples in what's billed as a typical American suburb in Ohio do what couples do - walk the dog, have BBQs ... and redefine "welcoming committee."
People love to hate on reality television, yet it remains nearly more popular than oxygen or water. One thing is certain - reality TV lets us see how various subcultures live, from tattoo artists to child beauty contestants, bounty hunters to Amish, er, mafiosos. There's an undeniable can't-turn-away factor, but it's hard not to wonder what some reality "stars" are thinking, PR-wise. In the case of "Neighbors," the exposure could follow them - and, worse, their kids - for years to come.
Despite our prurient interest, we suspect the show will remind many people why they're perfectly happy on their own sides of the property line. As they say, good fences make good neighbors.
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