No Joke, Great Staff Hired
We're thrilled to welcome three new Forza Folks who have joined us in the past few weeks. Click below to read their full bios on our web site:

Bill Bangert brings more than 30 years of media and reporting experience from 700 WLW and WEBN radio. As a former news director, he knows what reporters are looking for and what gets their attention. Bill will be reporting on loyalty marketing for COLLOQUY as well as supporting our PR efforts for The Urology Group.

Juli Hale is also a former news editor/reporter who made the transition to public relations via executive roles with the American Cancer Society and a large N. KY school district. Juli has already gotten to work on a number of Forza Marketing clients including First Group America and Rain43.

Laura Arnold comes to Forza Marketing with a background in the law, as well as project management and marketing experience from two creative agencies. As an expert in social media and customer engagement strategies, she'll be supporting public relations for LoyaltyOne and COLLOQUY, providing event management for the annual COLLOQUY Loyalty Summit and managing social media for Rookwood Pottery and Local127.

Until next time,
 
Making Impressions: The Disappearance of MH370
The disappearance of flight MH370 is one of the worst but at the same time most-compelling disasters of our time. One can only imagine the pain and agony suffered by relatives and friends of those on board as they waited more than two weeks for word of what really happened to their loved ones. 

 

Speculation about the fate of the flight began almost immediately with reports that the plane had landed in the NanMing district of China. Those rumors were quickly disputed, opening the door for days upon days of questions and hypotheses about "What Happened to MH370?"

 

The theories were many and varied, including but not exclusive to:  terrorism, hijacking, pilot suicide, in-flight fire, alien abduction and even the Black Hole theory. A seemingly endless stream of alleged experts spouted their particular theories. The networks themselves questioned their own actions, with CNN posting a graphic during a segment two weeks into the coverage saying "Is There Too Much Coverage of MH370?"

 

The answer to that, unfortunately, might be "no." CNN, which seemed more obsessed with the story than any other news network, saw its ratings soar, up as much as 122 percent in some dayparts.

 

Perhaps all this is just a product of the 365/24/7 news beast we've created that has an insatiable appetite. As Walt Kelly had Pogo utter so eloquently on the first Earth Day in 1970, "We have met the enemy and he is us."
Local 127
and Chef Kyle Johnson

Getting national coverage for a

restaurant in the "fly-over" region of the country can be a tall task, but

when the chef is as engaging and knowledgeable as Kyle Johnson at Local 127 in Cincinnati, doors (and pages) do open. After getting national coverage for his new position at Local 127 in Nation's Restaurant News, Kyle

moved on to television cooking demos with Cincinnati's FOX19 and WLWT. He rounded it out in March with a Q&A in Running Restaurants.com and a radio interview on National Public Radio's WVXU.
 

 

 


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  EARNING OUR PAY

Here are a few things that have been keeping us busy:
  1. As part of a new client relationship we worked with the PR team at First Group America to develop a number of time-sensitive and evergreen media pitch topics. Keep an eye out for local and national coverage on them!
  2. We are ramping up speaker sourcing and event planning for the Annual COLLOQUY Loyalty Summit, a global marketing event attracting the best in the business for discussions on the latest advancements in loyalty marketing strategy, technology and analytics.
  3. Forza Marketing helped two of the artists at Cincinnati-based Rookwood Pottery Co. land interviews on National Public Radio's WVXU. The venerated art pottery company also was also featured on WCPO-TV and some of its historic installations highlighted in the Cincinnati Enquirer.
  4. We continue to garner fan engagement on social media for Local 127.
  5. We gained coverage for The Urology Group on WCPO and WXIX on two fronts: the national craze around vasectomies during March basketball and a new treatment for prostate cancer. 
  6. "Essential Tips for Creating Apps People Will Actually Use," an article by LoyaltyOne CEO, Bryan Pearson, was featured in Fast Company.
  7. Rain43's beautiful new offices were featured in Design Edge Canada.
  8. We announced the venue and keynote speakers for the 2014 COLLOQUY Loyalty Summit.
  9. COLLOQUY Research Director Jeff Berry was featured in several mainstream media outlets including LA Times, Chicago Tribune and CNBC.
  10. Rain43 President, John Yorke, talked Olympic TV advertising with GlobalPost.
  11. We wrote ten articles for Loyalty and Rewards supplements published in USA Today and the Toronto Star.