Featuring:  Trade Show  Magazine  Industry
December 2015
Online Exclusive
Special Feature
Hot Topic: Sales Strategies For Hand Tools, Diagnostic Tools 
Not all sales strategies are created equal. Some products are better suited to hands-on demonstrations, while others tend to sell well when displayed alongside compatible parts. In this month's exclusive Online-Only Article, our sources offer effective strategies to help retailers crank up sales of hand tools and diagnostic tools.
Special Feature
PRI Blog: Industry Insiders
Cover The World Of Racing 
From race track promotion to retail advice and much more, PRI's guest bloggers cover a range of compelling topics in 2015. Visit PRI's Online Blog for this month's featured entries from Paet Hidalgo of Applied Mettle Inc. (pictured) and Stuart Gosswein of SEMA.
Sponsored Tech Feature
Sunnen: Honing Expertise Gives Elite Performance Winning Edge
Thanks in large part to the honing expertise of co-owner Nick Ferri, the engine building team of Elite Performance (pictured) recently won its second NHRA Pro Stock Championship with driver Erica Enders-Stevens. Click here to learn how Sunnen's SV-20 cylinder honing machine puts the winning finish into engines behind 57 national NHRA Pro Stock wins and five championships.
tradeshowTrade Show
Great Booths, Historic Indy Cars & More Just Outside Main Hall 
Just outside the yellow exhibit hall in the Indiana Convention Center, PRI Show attendees will find booths in the 6000 aisle from more than three-dozen leading motorsports suppliers, as well as a special exhibit, Evolution of the Indy Car, showcasing six historic vehicles from the Indianapolis Motor Speedway Hall of Fame Museum, along with the Borg-Warner Trophy!
Speakers Confirmed For MIA International Trade Workshop 
Discover the do's and don'ts of global two-way trade and how to expand your company's international footprint through a valuable workshop presented by the Motorsport Industry Association (MIA) at PRI 2015. Experts from Europe, Asia, Australia and more will be on hand to share their experiences and offer keys to success in the global motorsports marketplace.
PRI Exhibitors: Don't Forget To Submit Your Press Releases! 
The PRI Trade Show's online Exhibitor Press Release Center allows exhibiting companies to post Trade Show-related news releases, product announcements and more to the PRI website for promotion to the media, Show attendees and fellow exhibitors. Exhibitors are invited to submit press releases using this form. Promote your company online today!
ARCA To Honor Top Competitors At Postseason Awards Banquet
Top drivers, special award winners and more will be honored during the 2015 ARCA Racing Series presented by Menards postseason Championship Awards Banquet on Saturday, December 12, 2015, alongside the PRI Trade Show in downtown Indianapolis. Tickets for the black-tie event are on sale until December 4. Click here for details and registration information. 
Construct A Robust Marketing Plan With PRI's February Issue
Contents in the February 2016 edition include: Stock Car Market; PRI Trade Show Wrap-up; Batteries, Alternators & Starters; Gaskets, Seals & Sealants; Connecting Rods; Driver & Vehicle Safety Equipment; Chassis Setup Equipment; Competition For Promoters; & More. Contact a PRI sales manager today!
Consult PRI's Comprehensive Annual Buyers Guide Online 
The racing industry's only year-round source book for products, equipment and services contains complete contact information for manufacturers, distributors, sanctioning bodies and manufacturers representatives, in addition to supplier listings for engine components, race track equipment, machinery and tools, and much more.   
Race Parts Suppliers: Send Us Your Catalog & Product Info 
Performance Racing Industry magazine is widely recognized as the industry's leading source for new race parts, technology and services. And here's your opportunity to be included! Learn how to submit your product and catalog information for consideration in PRI's popular monthly features: Catalogs and Race Shop.
Calendar2016 Editorial Calendar
View Online
February 2016 Ad Space Closes:
December 22, 2015
February 2016 Art Deadline:
January 5, 2016
Contact us today at (949) 499-5413 for more information on advertising with PRI.
PRI Sales & Marketing Teams Log Domestic, Overseas Visits
PRI's Judy Kean (pictured on the right) met up with Corell Thomas (on the left) and the team at Full-Race Motorsports in Phoenix, Arizona, last month before heading to Phoenix International Raceway for the Quicken Loans Race For Heroes 500. Elsewhere, Francisque Savinien and Arianna Maugeri represented PRI at the Professional MotorSport World Expo in Cologne, Germany.    
CV Products Transitions Store, Trackside Programs To SRI
CV Products has announced plans to put greater focus on its various manufacturing businesses and the distribution of performance engine components. As a result, CV is transitioning its Mooresville, North Carolina, store location and Professional Race Service (PRS) trackside programs to SRI Supplies.
NASCAR's Pemberton To Depart Organization At End Of 2015
NASCAR has announced that Senior Vice President of Competition Robin Pemberton will leave the sanctioning body at the end of 2015. Pemberton joined the organization in 2004, and since then has overseen all areas of NASCAR competition, serving as a key component in bridging the gap between the sanctioning body and the racing community.