Performance Racing Industry - eNewsletter
Volume 3  Issue 11


Exclusive Online Article: In-House Technology Challenges for Small Racing Retailers

Information Technology Information Technology (IT) still requires a human to decide what to use and how to use it effectively, as well as monitor its success. For racing retailers, multiple factors make your needs unique, including your knowledge and expertise, store size and location, products, and desire to operate online. An effective approach for managing your technology will take these factors into account, while also determining how to select, install, integrate and maintain the technology you need. Read our exclusive online-only article for advice on how to best address your IT needs.

DC Electronics
NMCA/NMRA 2012 Championship Awards Ceremonies Co-Locating At PRI Trade Show On November 30!

This year's awards ceremonies for the National Muscle Car Association (NMCA) and National Mustang Racers Association (NMRA) will take place November 30, 2012, at the Orange County Convention Center in Orlando, Florida, site of the 25th Annual PRI Trade Show. Hosted by TV personality Bret Kepner, the ceremonies will feature presentations to the Top 10 racers in each class, as well as specialty awards, videos, slide shows and more. For preferred seating, RSVP to Gina Garcia by November 9 at or call 714/444-2426, ext. 118.

The Keys To Retail Store Branding, Basic Financials And Race Engine Management--Saturday At PRI!

Go behind the scenes of a thriving race engine business and gather the secrets of success from Bob Kriner of Kriner's Racing Engines (pictured). Learn how to protect and promote your business identity as you would the brands you sell from racer-turned-marketer Paet Hidalgo. Strengthen your financial footing by better understanding the small business basics, as told by renowned speaker and author Tom Shay. These powerful seminars are available to PRI Show attendees, free of charge, on the morning of December 1, 2012.

Weekly Featured Hotel: Fantastic Room Rates Still Available At Homewood Suites by Hilton Orlando!

At Homewood Suites by Hilton Orlando, rates on spacious two-bedroom suites have fallen to $157 per night, while a one-bedroom suite is just $125 nightly. Suites feature separate living and sleeping areas, as well as fully equipped kitchens, complimentary Wi-Fi and more. Homewood Suites by Hilton Orlando is located on International Drive, just down the road from the Orange County Convention Center. Contact PRI Housing for reservation information. 

viewonline button
25th Performance Racing Industry Tradeshow - Nov. 29 - Dec. 1, 2012 * Orlando, FL

Novermber 2012 Issue
November Issue Online: Official PRI Show Guide, Energy Efficiency In Motorsports, Karting And More!

It's here! PRI's massive November 2012 issue--nearly 400 pages worth--is currently available for viewing online. The Official PRI Trade Show Guide is bursting at the seams with comprehensive pre-show coverage of all the people, products, events and exhibits that await attendees of the 25th Annual Show. You'll also find feature articles on Energy Efficiency in Motorsports, sales opportunities throughout the Karting ranks, and the latest spin on Race Tires and Wheels, as well as in-depth interviews with industry luminaries Humpy Wheeler and Danny Lawrence, market reports and much more. Dive into the November issue online.  

Drag Race
PRI's January Issue Features Drag Racing Market, 2013 Race Season Preview, Retailer Survey, Etc.!

Unique advertising opportunities can be found in the January issue of Performance Racing Industry magazine, which spotlights the booming Drag Racing Market with a sidebar on Diesel Drags, the 2013 Racing Season Preview, results of our 25th Annual Racing Retailer Survey, sales strategies for Oval Track Transmissions & Clutches, selling Racing Camshafts, and a special Interactive Merchandising Opportunity for Video Logging & Data Acquisition suppliers. Contact your PRI sales representative today! 

2013 Media Kit
Media Kit Includes 2013 Editorial Calendar, Online Marketing Opportunities, Ad Rate Information!

Blast your message to the volume buyers of racing products in 2013 through PRI's powerful information pipeline, which includes a full complement of both print and digital media. PRI provides the merchandising strategies, business news and buying trends that industry decision-makers rely on year after year. Plan to join the hundreds of racing companies that advertise in PRI annually by reviewing our 2013 Media Kit online.

Calendar 2012 Editorial Calendar
January 2013 Ad Space Closes:
November 20, 2012
January 2013 Art Deadline:
November 26, 2012
Contact us today at (949) 499-5413 for more information on advertising with PRI
PRI Hires Motorsports Veteran Americo Teixeira Jr. As New Representative To Brazilian Racing Market!

Americo Teixeira Jr. is the newest member of the Performance Racing Industry team. Based in Sao Paulo, Brazil, the motorsports veteran will be responsible for increasing buyer attendance at the PRI Show and readership of PRI magazine in Brazil, as well as developing relationships with key industry people and racing companies in the region. Teixeira, who began his career as a journalist in 1981, is currently editor of the website Diário Motorsport and handles PR in Brazil for IndyCar star Helio Castroneves. 


PRI Wraps Up Successful Week Exhibiting At 2012 SEMA Show In Las Vegas!

Personnel from PRI's sales & marketing, editorial, trade show and art departments stood out in a crowd during this year's SEMA Show in Las Vegas, gathering leads, connecting with clients, collecting the latest product information and more. It was a highly successful prelude to the 25th Annual PRI Trade Show, which is coming to the Orange County Convention Center in Orlando, Florida, November 29-December 1, 2012. 

Fastest Standing Mile

Performance Power Racing Drives Through Fastest Standing Mile Record At Kennedy Space Center!

Performance Power Racing recently reset the record for the fastest standing mile for a car, at 283.232 mph. Johnny Bohmer, owner of Performance Power Racing, broke the record at the Kennedy Space Center in Florida using a 2006 Ford GT. The standing mile is an event in which a vehicle, from a dead stop, accelerates completely through the one-mile mark. The run was verified by officials from the International Mile Racing Association.

Subscribe to our newsletter.
Performance Racing Industry
31706 South Coast Highway
Laguna Beach CA  92651

PH: (949) 499-5413
FX: (949) 499-0410