FOR IMMEDIATE RELEASE
July 10, 2015
Contact: Ann Birnschein, Marketing Director
(920) 854-6117 x104
Northern Sky Theater announces the county's first live 'tweet seat' social media event
On July 27, Northern Sky Theater will be doing something very different, something theaters normally discourage: encouraging patrons to live tweet during a performance.
No Bones About It is a musical in which social media and "hashtags" are referenced throughout the performance. "Tweeting during this performance will encourage audience engagement, and is an experimental marketing tactic that will connect people of all ages and areas," noted Northern Sky's social media marketing intern Christiana Gorchynsky.
A tweet seat involves a small block of seats from which patrons can send tweets to Twitter and follow a designated hashtag about the show while it's in progress on their mobile devices or tablets. The reserved specific seats - in the back of the theater - will ensure that smartphone users don't disturb other patrons.
For this tweet seat, a limited number of patrons will be allowed to participate. If you are interested in being part of this novel event, and would like to be selected to live-tweet during this world premiere comedy, email firstname.lastname@example.org.
No Bones About It is one of the two world premieres at Northern Sky Theater this summer. A rib-tickling new musical based loosely on Romeo & Juliet and set in the world of competitive barbecue by Paul Libman and Dave Hudson, creators of Cheeseheads and Muskie Love.
Northern Sky Theater is a non-profit professional theater organization that produces original musical shows in repertory from June through August. Northern Sky continues its performances into the fall as they move indoors September through October. For more information on Northern Sky Theater, please call the Northern Sky office at 920-854-6117 or visit the Northern Sky website at www.northernskytheater.com.