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Northern Sky Logo Revealed


Northern Sky Theater Logo

Beginning officially in January 2015, Door County's award-winning American Folklore Theatre (AFT) will debut a new name: "Northern Sky Theater." As a fan of AFT, we are unveiling our new logo to you - FIRST!


The new name was announced in May just prior to our 24th Summer Season.


A task force of senior company members, writers, performers, board members, and volunteers has been working on the transition since late last year. We sent out several requests for conceptual logo designs in April to graphic designers based in Northeast Wisconsin.


"Our guidelines to the designers were fairly specific but gave them a lot of room for imagination," stated Marketing Director, Ann Birnschein. "We provided them with a broad range of general themes to work with including the 'night sky' and 'music', but also wanted the logo to communicate our quality theater experience."


The task force reviewed dozens of concepts before fine-tuning a rendition submitted by independent designer Bill Vandermause to meet our unique needs.


"We love how this logo is at the same time evocative of the night sky and yet offers the subtle suggestion of 'music' with the shape of the guitar on its side," stated Artistic Director, Jeffrey Herbst. "The typeface really stands on its own with 'Northern Sky' as the strongest element and the word 'Theater' offering a bit of whimsy."


We plan to use simply, 'Northern Sky', as the shortened version of our name.


"As we'll reveal throughout next year, this concept will offer a lot of room for playfulness," suggested Managing Director, Dave Maier. "We'll be able to tweak it slightly for different applications including seasonal events."


"We think this logo celebrates the company's past while looking

strongly to the future," added Board Chairperson, Mary Seeberg. "It evokes that magical feeling we all experience during our summer show under the stars and that delightful feeling after a show as we head home in the autumnal Door County night."


Download the Northern Sky Design Drafts HERE
Ticket Design Draft
Ticket Mock-Up
Poster Design Draft Image
Poster Design Draft

The Reviews are in:
"The Bachelors continues to delight..."
by Warren Gerds

The Bachelors - Noodle Cookie  

"The production has merry muscle to it - 5 stars out of 5"
FISH CREEK, Wis. (WFRV) - "The Bachelors" doesn't mess around with build-ups. The show starts - boom - singing starts. Two nattily dressed men sing of the glories of bachelorhood in their well-appointed Victorian England apartment. The performers leap into the personas of their characters of Stewart and Jonathan in look, manner and voice. Stewart is the son of a rich man who has no title; his father insists he marry the daughter of a man who has a title but no money. Jonathan is distressed; he loves the daughter, Katherine, and we find out that she loves him to the point that... To tell would be a spoiler.
Link Gallery Celebrates 50 Original Musicals 
and Counting...

Join us for The Bachelors at the Door Community Auditorium later this week and you will be treated to a brand new installation at the Link Gallery!

The Link Gallery is a unique exhibition space connecting the Door Community Auditorium to the adjacent Gibraltar Area Schools. The Link provides a space for exhibits that explore ideas in the humanities, the creative arts, history, the sciences, the world around us and the world beyond.


The photo panels on display chronicle nearly 40 years of creative output, depicting over 50 original shows created by American Folklore Theatre and its predecessor, The Heritage Ensemble.   

Read more...  

Photo panel featuring Lumberjacks in Love, Guys on Ice,
Fool Me Once, A Little Folk Music, A Kettle of Fish,
Moonlight & Marshmallows
, and Sweet Baby James 

American Folklore Theatre is a non-profit professional theatre organization that produces original musical shows in repertory from June through August.  AFT continues its performances into the fall with shows in Door County indoor venues September through October and over the Christmas holidays. For more information on American Folklore Theatre, please call the AFT office at (920) 854-6117 or visit the AFT website at