Want to design a business strategy that will move your business forward, help distinguish you from your competition, and help you compete more effectively in your market place? 
A SWOT analysis may be the tool you need!  DrakerCody, Inc. can help!
How Could a SWOT Analysis Help Your Business?
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
SWOT-Analysis-1SWOT analysis came into vogue from research done by the Stanford Research Institute between 1960 and 1970. It developed as a solution to the failure of corporate planning at that time. SWOT analysis allows your organization, with relative ease and speed, to look at your operation in a new and holistic manner.  A SWOT is simply a method of auditing your current business practices to ensure they are effective and reliable.

What the SWOT Process Does:
  • Provides a low impact assessment of your organization in terms of time and cost invested
  • Helps takes stock of current business practices
  • Helps identify directions for your organization by identifying opportunities and strengths to build on 
  • Helps to target specific opportunities 
  • Helps to focus on ways to................. 
Current Events Impact on You 

The long-awaited rewrite of federal rules governing overtime pay moved closer to reality in May when the U.S. Department of Labor forwarded its proposal to the Office of Management and Budget (OMB) for review. This last procedural hurdle before public release usually takes 30 to 60 days. Expect the salary threshold below which employees must be paid overtime (currently $455 per week) to about double. The last rewrite of these rule was 2004. Read this great article and contact DrakerCody today to get Prepared!

Are You Breaking the Law?

If your job includes creating newsletters, posters or other communication that pull photos or images from the Web, beware. "If you use a photo without permission, you could receive a cease-and-desist letter, a Digital Millennium Copyright Act take down notice, a bill or be sued," say Ruth Carter, author of The Legal Side of Blogging.  Google has a search tool that makes it easy to find royalty-free images. From Images, go to Search Tools and find Usage Rights. "Labeled for reuse" means you can use it for any work!

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