Check out this month's DrakerCody Newsletter to better understand the drawbacks of being unprepared for your next business disaster.

Preparing for Your Worst Business Nightmare ~ Unexpected Disasters


Working out of your home or in an office, this article is for you. Small business owners invest tremendous amount of time, money and resources to make their businesses successful, yet, many owners fail to properly plan and prepare for disaster situations. Major disasters, such as earthquakes and large-scale power outages, are rare. Smaller disasters, such as server failure, burst pipes and fires, however, happen every day. Companies often prepare for the worst, but forget the everyday challenges that can be just as crippling. 


Believe me, I know! Our home was hit by lightning. The consequences for not being prepared...a badly damaged computer motherboard, dead keyboard and mouse, and fried DVD player, irrigation system control panel, and garage door opener. What hurt the most? The motherboard! We did not have an external back-up system. In the history of disasters, our motherboard was not the end of the world, it was, however, more than a little inconvenient. 


Following a disaster, statistics show ninety percent of companies fail within a year unless they can resume operations within five days. Having a plan can ensure that you're back in business quickly and able to provide products and services to your community.Thanks to the SBA and other resources this is what we learned and what we put in place......  


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Meet the team! Theressa Panciera has been with Draker Cody since 2006 and brings over 15 years finance and human resources experience. Her areas of expertise include: research; data management; creating and implementing Human Resource procedures; Benefits Management; Records Management and more. 

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Save Time, Money & Stress with a Professional Writer

By: Kelly Koepke

American businesses spend $3.1 billion and countless hours training people to write - that's employees, not contractors. Because companies do so much more writing than ever before - from website copy and email newsletter content, to blog posts and articles, to social media content, emails, direct mail and letters. Your business presence includes all aspects of words on screen or paper. And for your words to be powerful and long-lasting, they must be consistent and well-planned.


How are you creating compelling content for your website, brochure, newsletter, blog, social media accounts or press releases? Is it a task that no one in-house wants or can do? Consider making use of the creativity, talents, expertise and perspective of a professional writer (also called a copywriter or content creator).


You'll save time and money, interact more with your customers, decrease your stress, and ultimately, increase your business. Isn't that your goal? A professional writer understands that consistent, coherent, compelling communication with customers equals business success.


To receive a free communications checklist to improve your business writing, visit Kelly Koepke is a professional content creator and freelance writer who brings creativity and vitality to business writing projects for her clients around the country.

Sandy Cody | DrakerCody, Inc. | (505) 323-1415 | Email | Website