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April 13, 2015


Just Announced
  
Student Media is hiring designers, photographers, reporters
Apply Now

OU PRSSA wins Betsy Day competition with #PlankforPlank campaign
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The Oklahoma Daily, Student Media's AdForce earn awards from OPA
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Women's Outreach Center, Oklahoma Film and Music among new job/internship openings
Browse New Jobs Shortlist 
Featured 

Pro Practice class still  
open for enrollment
Learn More
 
Summer classes are open for enrollment

NSAC team wins first place in regional competition, making our ...
Photo of the Week


Week at a GlanceCalendar
April 13
Gaylord Labs begin extended, end of semester hours
See Lab Hours for exact times
April 15
SPJ meeting, local media tour
5:30 p.m.
Meet at The Oklahoma Daily newsroom, Copeland, 149A

Global PR Deam Course presents: Anne Pierson-Smith

1:30 p.m.
Gaylord Hall, Room 2025

April 16
Fred Talks
5:30 p.m.
FJJMA
April 18
Scholarship Ceremony
10 a.m.
Ethics and Excellence in Journalism Foundation Auditorium

Stompdown Showcase
Featuring Dom Kennedy
Doors open at 7 p.m.
McCasland Fieldhouse

Save the Date! addy
PRSSA If you haven't joined a student organization yet, you're missing out!

Next Tuesday, PRSSA is holding a meeting at 6 p.m. in Lindsey + Asp on the second floor of Gaylord. Stop by!

Photo of the WeekPhoto
(Left to right): Landon Ferguson, Emily Desantis, Trevor Morse, Caitlyn Kayser and Cameron Smith

The Gaylord College National Student Advertising Competition team's integrated marketing strategy won first place at the NSAC regional competition, Friday, April 10. The team has been working hard all semester to create an integrated marketing campaign for Pizza Hut, the sponsor and client of this year's competition.

Wish our NSAC team luck as they progress to the national stage of the competition.
Announcements
NBS awards student broadcasters with eight top prizesBEM
Broadcast students received recognition at the National Broadcast Society awards ceremony on March 28. The official list of winners is now out, and Gaylord students took home a total of eight Grand Prize or First Prize awards for their work.

Congratulations to all of the studentswho won these awards (listed below), KGOU-FM, Routes TV and BEM for their winners.

Video Drama Program
Devil's Paint
University of Oklahoma
Amanda Jensen, James Wray

Video Magazine Program
Routes TV (Spring 2014)
University of Oklahoma
Erik Macias and Karl Macias

Video Movie Trailer
Cry Me A River
University of Oklahoma
Christopher McIntosh

With You Now
With You Now
Sooner Flight Academy Pilot:  Weight & Drag
Sooner Flight Academy Pilot: Weight & Drag
Audio Documentary Program
Assignment Radio: April 27, 2014
University of Oklahoma
Hayley Thornton, Molly Evans, and Madeline Stebbins
Music Video
With You Now
University of Oklahoma
Paige Powell

Video/ Instructional/ Promotional Production
TIE
Sooner Flight Academy: Weight & Drag
University of Oklahoma
Sara Groover and Nick Szabo
Making Music out of Mayhem (Hell in the Heartland)
Making Music out of Mayhem (Hell in the Heartland)

Scriptwriting: Comedy Program
TIE
Late Night Walmart
University of Oklahoma
Olivia Biddick


Video Documentary Program
TIE
Routes TV - Hell in the Heartland
University of Oklahoma
Erik Macias and Karl Macias
Summer classes open for enrollmentsummer
Principles of Media Entrepreneurship/Special Topics
JMC #4970 & #5970
June 8-July 2
Monday-Friday
1-3:10 p.m.


Make your dreams a reality! Take "Principles of Media Entrepreneurship" over the summer and find out how to launch your own company and take control of your future. For Gaylord College students as well as all lovers of media. Contact Prof. Kathy Johnson for permission to enroll at kjohnson@ou.edu

Introduction to Broadcast Journalism
JMC #3063
June 8-July 2
Monday-Friday
10:30 a.m.-12:40 p.m.


Get a jump on your major! Sign up today for the summer offering of "Introduction to Broadcast Journalism!" In just one month, complete a core requirement for broadcast TV majors or take it as an elective and learn about the exciting TV news industry. Contact Prof. Kathy Johnson for more information at kjohnson@ou.edu or sign up online.
PR Writing
JMC 3423
June 8-July 2
10:30 a.m.-12:40 p.m.

Writing is a foundational skill in the public relations profession. This course is designed to provide you with the knowledge needed to prepare effective communications targeted for use by the mass media and other stakeholders. 

The goals of this course are to enhance your writing skills, to produce effective communications tools and to develop an understanding of the variety of communication tools used in public relations.
Lindsey + Asp Leadership Academy

The Leadership Academy is an integrated class for strategic communication students designed to provide detailed insight into agency operations and leadership. 

Mondays are devoted to working on client work, Tuesdays to agency operations, Wednesdays to leadership, Thursday to the personal journeys of those who came before and Friday for integrated subjects like account planning and social media marketing.

There are no prerequisites and the top performers in the class are asked to transition into Lindsey + Asp for the fall semester. If you committed to your professional future, this is a "must take" class. 

Please contact Professor Pritch Pritchard for more details; Gaylord Suite 2130, 325-1793 or rpritchard@ou.edu.


The Oklahoma Daily, Student Media's AdForce recognized by OPA Better Newspaper ContestAdForce
The Oklahoma Daily and OU Student Media's AdForce have won awards in nine of 12 categories of the Oklahoma Press Association Better Newspaper Contest, including six firsts.

The firsts are in:
Event 1: News content
Event 4: Sales promotion
Event 6: Editorial comment
Event 8: News writing
Event 9: Feature writing
Event 12: Community leadership (for a p.1 editorial on Nov. 12, 2014, headlined "Why we are joining a lawsuit against OU," which led to release of parking records both at OU and OSU)

In addition, the paper earned a second-, third- and fourth-place in these events:
Event 3: Advertising
Event 5: In-depth enterprise
Event 10: Sports coverage

The awards will be presented at a banquet Friday, June 5, at the Sheraton Hotel in downtown OKC.

 The OPA Better Newspaper Contest evaluates newspapers, not individuals.
PRSSA's #PlankForPlank campaign wins Betsy Day competition
Shem
The OU chapter of the Professional Relations Student Society of America won the April 2, Betsy Day competition with their #plankforplank campaign.

Betsy Day was established by the Plank Center at the University of Alabama in 2014 to honor Betsy Plank, considered the "First Lady" of PR.

The competition requires chapters to promote #BetsyDay on their campuses in a creative way. The chapter with the most innovative campaign wins the grand prize "Betsy Bundle," which consists of Skype sessions with a Plank Center board member, a year-long subscription to PRWeek, a six month online subscription to PRWeek for each member, a Chapter recommendation from the Plank Center, and the title of Betsy Day 2015 Champions.
Adviser Robert "Pritch" Pritchard planks for the #PlankForPlank campaign

The Gaylord chapter took pictures of one another "planking" at different locations around campus, and uploaded them to Twitter using the campaign hashtag to encourage non-PR students to participate. Photos using the hashtag then competed for best plank photo.
 
#PlankForPlank won over campaigns from across the country that had similar goals. California State Polytechnic University, which won runner up, ran a social media campaign focusing on women in public relations, showcasing inspirational quotes. Waynesburg University followed suit, using Betsy Plank quotes to write notes to the next group of PRSSA students.

The level of creativity and engagement the #PlankForPlank campaign required to succeed, as well as its uniqueness when compared to other schools in the competition, seems to make this campaign a stand out among the others.

Congratulations to our PRSSA chapter and their adviser, Bob Pritchard.
Making a Living as a Writer, 5000-level pro practice course
WriterLiving
JMC 5001     Sec. 901      CRN 34731

Profs. Win Blevins and Meredith Blevins, authors of more the 40 books.

Online session 1: 
Fri. 4/24/15       5-9 p.m.

Online session 2:
Sat. 4/25/15       9 a.m.-5 p.m.

Online session 3:
Sun. 4/26/15      1-5 p.m.

MAKING A LIVING AS A WRITER is how to get going as a professional writing books and movies.  The class is likely to touch on magazines and the web, briefly.  

This class focuses on issues like what the financial prospects are in each area, what the customary business practices are, whether to start publishing books traditionally or digitally, how to get entry into the biz, what agents, editors, and producers actually do, what's in contracts and what to watch out for in them, how book production works (movie production is too complicated to get into), how to do social marketing, and more.  

Not a course on how to write but a course on how to become an established pro.  

There will be reading to do in advance and a booklet to write after class.

JOBS SHORTLIST
Job and internship listings that have recently been announced. Look for the full list every other week in our Careers and Internships Newsletter.

JOBS
Home Instead Public Relations, Digital Media and Journalism internships

Overall description: Work with Home Instead community relations and ownership to implement public relations campaign ("ReImagine Campaign"). Intern will be responsible for implementing multiple aspects of the campaign and will work with leadership to maximize the ideas within the campaign.

 

Digital Media  

Responsible for updating website, revamping Facebook page and Twitter accounts, opening Hootsuite and LinkedIn accounts, creating a content bank and digital media posting schedule. Skills needed are proper use of AP style, excellent grammar, working knowledge of Facebook, Twitter, LinkedIn and the analytics of each platform.

 

Public Relations and Journalism  

Responsible for interviewing clients for the purpose of developing feature stories, creating media pitches, creating a story bank and employee biographies. Skills needed are proper use of AP style, excellent grammar, ability to produce media pitches and interviewing techniques.

Establish local print media relationships with the goal of regular articles regarding educational topics for seniors and caregivers in Cleveland County. Regularly push out press releases based on caregiver and client stories.

 

Attend trade shows, events and other opportunities as a representative of Home Instead Senior Care.

 

Establish and maintain relationships with current and future referral sources for clients and caregivers. Assisting with public speaking engagements at churches, assisted livings, hospices, home health agencies, doctors offices, hospitals and other potential referral sources.

 

The perfect candidate is one who has an ability to utilize creative resources on and off campus to share the mission of Home Instead Senior Care with the goal of strongly advocating to recruit caregivers, clients and community partners for the growth of the programs provided by Home Instead Senior Care.

To apply, contact

LUCY MAHONEY 501-940-7215

lucy.homeinstead634@yahoo.com 

OR

KIM MCALLISTER 405-414-9614

kimhomeinstead@yahoo.com

Women's Outreach Center has internship openings
The Women's Outreach Center has two openings for summer interns and several openings for fall.
 
The summer openings are for social media intern and multimedia intern, and the fall openings are listed in the image below. If you can't read the image, please download the PDF here.
 
Students interested should submit a cover letter and resume to melanieadams@ou.edu or woc@ou.edu
Interviews are scheduled for April 13-17.  
Unpaid internship with Oklahoma Film + Music
Deadline: April 22
The Oklahoma Film + Music Office (OF+MO) is now accepting applications for the 2015 Summer Internship Program. OF+MO will provide selected interns with an understanding of the film and music industries in Oklahoma by involving them in diverse projects throughout the summer.

 We are particularly interested in candidates with experience or enthusiasm in film, music, photography, public relations or marketing for specialized projects. Interns will be selected based on previous experience, poise and university level. Applicants must be enrolled at a university or college. Priority will be given but not limited to applicants in their junior or senior year seeking course credit. Previous office experience and/or phone etiquette a plus.

POSITION DETAILS
Chosen candidates will gain valuable experience in the development of OF+MO's Production Guide, Locations Guideand Music Guide by assisting in research and data input. Interns will also support the office by locating and archiving press articles, conducting research on local talent, assisting with marketing inventory, compiling film and music events throughout Oklahoma for our website and/or other various special projects. Interns may be given the opportunity to participate in locations scouting or volunteer for special events sponsored by OF+MO. Assistance with general office opening and closing duties is required and expected on a daily basis. Internships are not production based.

All internships are unpaid. It is the responsibility of the intern and the student's advisor to track their hours and complete all enrollment and coursework requirements in accordance to their college or university. Internships are based in downtown Oklahoma City.

If interested, please submit a résumé and cover letter to Jeanette Stanton at Jeanette.Stanton@TravelOK.com. Deadline for submission is Wednesday, April 22 by the end of the business day. Interviews will be given based on résumé and cover letter. In the subject line of your email, please put "OF+MO Intern Application - Your Name."

Hours of OperationHours
Convergence Lab
Creative Lab GYLD 2150
Convergence Lab
Room 1000

Monday - Thursday
8 a.m. to 2 a.m.
Friday
8 a.m. to 5 p.m.
Saturday
1 p.m. to 7 p.m.
Sunday
noon to midnight
Creative Lab
Room 2150

Monday - Thursday
8 a.m. to midnight
Friday
8 a.m. to 5 p.m.
Saturday
closed
Sunday
noon to 10 p.m.

Gaylord Library
equipment cage checkout
LibEdith Kinney Gaylord Library
Room 2500

Monday-Friday
8 a.m. to 5 p.m.
Saturday, Sunday
CLOSED

Edit Bays and Equipment Check Out
Room 1630

Monday - Thursday
8:30 a.m. to midnight
Friday
8:30 a.m. to 6 p.m.
Saturday
9 a.m. to 1 p.m.
Sunday
1 p.m. to midnight

Stay Connected
Gaylord College
395 W. Lindsey, Room 3000
Norman, OK 73019
405-325-2721 | Advising 405-325-5684