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 A computer newsletter for translation professionals


Issue 13-1-218
(the two hundred eighteenth edition)  
Contents
1. App Store and More
2. Special Offer on the Tool Box
3. Buzzing Right Along (Premium Edition)
4. It's More in the Moment
5. New Password for the Tool Box Newsletter Archive
The Last Word on the Tool Box
The End of the Translation World As We Know It

. . . was the title of not one but two articles in the last few weeks of the outgoing old and incoming new year. The first was by my good friend, the Translation Guy, and it's quite a trip. It has everything from powdered hallucinogenic mushrooms to the emphasis that relationships are still key in our business (mushrooms or not). And the lively discussion that followed the article shows that it touched many.

The title of Translation Guy's post was pilfered by Lingotek's CEO, who also tried to cast some bold projections into the immediate future, such as "companies will integrate translation into their global brands (...) and optimize translation and localization across web, social and mobile channels." The response he received on Twitter and elsewhere ranged from bewilderment to admiration for someone with such overtly positive thinking -- but then his target group might also have been very different.

Jaap van der Meer garnered even stronger responses on the social networks for his own translation future contribution -- so strong, in fact, that I would not want to reprint them here for fear that the newsletter would be relegated to your spam filter. Jaap is someone I admire and, as I said before, it's the job of the visionary to cast wide and sometimes ignore realities. Still, I was glad that he got pummeled a bit for his over-exaggerated distortion, if only to serve as a hand slap for his previous misuse of cruel Maoist terminology when elsewhere talking about translation's future with expressions like "Giant Leap Forward" and "Let a thousand MT systems bloom." Sends shivers down my spine.

In my opinion, one of the most reasonable and balanced views came from Aida Opoku-Mensah of the United Nations Economic Commission for Africa. Or consider Valerij Tomarenko's blog post that proposes a new approach to relationship-building -- why don't the many national translators' associations come together and allow for worldwide searches throughout their individual databases of certified and qualified translators? Talk about creating a lobby that would facilitate relationships with clients on a much higher level than the current web-based models in which quantity trumps quality!

Finally, even if you've ignored all the previous links -- Fine! Go right ahead! -- please don't ignore this one. In this interview, Alan Melby, who pioneered much of what you and I use today and take for granted, explains why he has changed his mind more than once in imagining our future. Please read it and pause to be thankful for his work -- you won't regret it.

(If you'd like to read more language-related articles like these in real-time as they unfold, feel free to follow my Twitter account.)

1. App Store and More

One of the more exciting ideas in the world of translation technology has been SDL's OpenExchange marketplace for -- well, for all kinds of things, really. While originally envisioned as a sort of equivalent to Apple's App Store, it has broadened to offer all kinds of Trados Studio and SDLMultiTerm paraphernalia ranging from manuals, autosuggest dictionaries, glossaries, file type definitions (for XML-based file formats), to actual apps.

While the folks at SDL who I talked to about OpenExchange agreed that they would like to see more growth and a wider recognition of the very existence of OpenExchange, some numbers are pretty impressive. So far approximately 10,000 unique users have logged a total of 42,000 downloads (the numbers that are actually shown with each of the items are slightly misleading since the counter was reset in 2011 and various items have been taken down), and there are about 40,000 page views a month.

Altogether there are about 460 developers who have signed up for access to the open API (applications programming interface that is needed to develop any of the apps), but the majority of the tools that they develop go for company-internal purposes. (By the way, so far only one application for API access has been denied because it was perceived to be from a competitor with "improper" motivations.)

So far there are only 64 items on the pages of OpenExchange, and this might be where the growth of this marketplace primarily needs to be happening. However, there are some interesting tools and other items available that make it a must-go-to place for Trados Studio and MultiTerm users (and for those who work with file formats produced by SDL products and need those to be converted into a format that can be used with other tools).

So what are the kinds of tools you can find on OpenExchange?

Translation environment tools are very, very complex products with an incredible array of features that are desirable for the advanced or selective users but seem overwhelming to the newbie. Trados Studio is in that category and so are memoQ, Déjà Vu, and various other tools. The huge number of existing features does not mean that there couldn't be more that some users could imagine and wish for -- it just means that TEnT developers might be more cautious in implementing additional ones. This is one way that a marketplace like OpenExchange can become very handy. Need to find a filter for Visio or PO files or a way to quickly search through the TAUS or MyMemory corpora? These are some of the kinds of applications you can find on OpenExchange. Most of the tools are free, but some are for sale -- which is a reflection of the kinds of vendors offering tools on OpenExchange. While the majority are translators and small developers, you can also find professional outfits like Napsys, the company that offers plugins for QuarkXPress or InDesign, or the Austrian Kaleidoscope with a whole host of programs for Multiterm and Studio. Or there are apps that are free by themselves but are connected to commercial and sometimes high-priced tools like machine translation plugins or connectors to project management or workflow programs.

Another kind of app on OpenExchange includes tools that make convoluted processes in Trados or MultiTerm much, much easier. An example is the popular Glossary Converter that produces fully functional MultiTerm termbases -- or maybe more accurately: MultiTerm glossaries -- by allowing you to simply drag glossaries in Excel or TBX formats into the user interface of that app. The super-complicated MultiTermConvert program that comes with MultiTerm does essentially the same thing, but since it needs to be able to produce fully-fledged complicated termbases rather than bi- or multi-lingual lists of translated terms, it takes about 25 times as long to do the conversion (and that does not count the studying time to learn how to do it). The 2,272 downloads of this tool, however, really point to something interesting: the majority of translators do not use complex termbases but simple glossaries instead.

One tool that should be interesting to all kinds of folks is the SDLXLIFF to Legacy Converter, which allows you to convert between formats of Trados 2007 (TTX and bilingual DOC/X files) or TMX (translation memory exchange) files and Trados Studio XLIFF files. There are many ways this can be used within an SDL environment, or if you need to work in a third-party tool that might not offer adequate support for SDLXLIFF.

But here is the tool that I find most interesting of all, not so much for what it's doing but for how it came about. MT Enhanced using Microsoft Translator  is a tool developed by translator Patrick Porter that allows you to use the Microsoft Bing Translator. Though Bring Translator comes already pre-packaged within Trados Studio, this tool offers a twist. Patrick contacted the responsible team at Microsoft and negotiated a deal with them: If a user doesn't want to use the credentials allowing the use of Microsoft's machine translation engine and eventually requiring payment (if it's used a lot), the user can set Patrick's tool to a mode where the translated sentence pair is sent back to Microsoft to help them improve their MT in a kind of barter agreement in exchange for not using the credentials. Now, we can argue back and forth about how fair and helpful that is, but all I'm interested in here is that it was possible for a single translator to approach Microsoft and negotiate this deal. I've talked to one of the folks on that team at Microsoft, and she said that MS was quite happy to "grant" this, albeit with a trial period clause of one year (ends in September 2013). All it took was asking.

What can you and I take away from this? Never, ever underestimate what you can do as an individual, even when it comes to talking with one of the largest companies in the world.

I love that story. 

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2. Special Offer on the Tool Box  

Many of you purchased the new edition of my Translator's Tool Box ebook after I announced it in the last newsletter. Thank you so much! Interestingly, the vast majority of purchasers simply updated an older version, often one that they had first bought years ago. At first this puzzled me, but then I realized what it means: Once you've seen how much you can benefit from it, you don't want to miss any upgrades.

On www.internationalwriters.com/toolbox you can read all about the wide range of computing topics that are covered, and you can even find a link to the table of contents and the index. Since I offered my LinkedIn followers a special deal of $35, I would like to extend this to you through the end of February. Just enter 35 into the PayPal text field on the book's webpage and I will send you the download link.

3. Buzzing Right Along (Premium Edition)

It's been close to three years since I last wrote in some length about Wordbee (Premium subscribers with access to the archives can look it up under April 12, 2010). At that point, the EU bid for a new translation environment tool was starting to heat up, and the makers of Wordbee had high hopes. Since the bid went to SDL (again), we know that future funding for Wordbee's development will not be coming from that source, so it's high time to re-visit the tool and its makers. (In addition, I forgot to mention Wordbee in the last newsletter's list of tools that freelancers can use to build real-time freelance workgroups.)

Here is some of what I said in 2010:

The basic concept behind Wordbee is a) the assumption that the future of TEnTs is web-based and b) that the "control over data and process should be provided in one tool" (a quote from one of the developers I talked to), i.e., a TEnT with a translation environment that includes robust project management capabilities which should not be overwhelming and can be learned on the fly. These are fairly high aspirations, but in some ways I can see why they are saying this.

One feature that is amazingly strong in this tool is the translation user interface. As most of us know only too painfully, online interfaces are notoriously hard to build. They often rely on the mouse, have very few or no shortcut menus, or are so filled up with random options and buttons that they are very hard to navigate. Wordbee's translation interface is different. Keyboard shortcuts can be assigned and customized to a total of 26 different commands; you can find right-click access to shortcut menus in many different areas of the program; and the translation view (in tabular format) along with the TM, dictionary (many preconfigured online dictionaries), preview (presently only implemented for HTML), comments, and revision history panes are also freely configurable.

Most of that still holds true. The only claim I would change is that the project management capabilities can be learned on the fly. Why? Because these capabilities are now a fully functional project management system. So much so, in fact, that Stephan Böhmig, the CTO and co-founder of Wordbee, admits that the tool "may be a little bit too much" for a small LSP.

I'm not sure that this is true, but Stephan's opinion seems to be reflected in the pricing: the Freelance edition costs $323/year (or $452 if you want to build the workgroups mentioned above) and the next step up, the Premium Pack, costs $3,610/year. The target groups for this tool are also reflected in those tools Stephan describes as his main competitors. Rather than XTM and MemSource, other cloud-based TEnTs, Wordbee is competing against Across, memoQ, and sometimes Multicorpora. And SDL Trados? That's usually the tool that potential clients are trying to replace, so it's not a competitor per se. (As far as positioning itself among its competitors, Wordbee like to see itself as the ultra-successful Salesforce.com of the translation industry. I always like glass-half-full kind of people!)

In fact, aside from larger LSPs, one important group of customers for Wordbee consists of large corporations such as Manpower, Time Warner, Opera, and Nikon -- all of which use Wordbee as their translation environment and project management tool. In many ways, the makers of Wordbee have found it more economical to cater to those large clients than to many smaller customers. It may not sound particularly pleasant to small fry like you and me, but it's probably an honest reflection of reality. And it's fairly safe to argue that only SDL and its relatively large staff and budget (and maybe memoQ with its inimitable Hungarian flair) are able to cater to all segments of the translation market.

The project management component that is so strongly emphasized by Wordbee truly is more than a "component." It's a large system that in itself is made up of a number of components, including vendor management, a planning tool for jobs and projects, calendar views that are reminiscent of MS Project, and, maybe most interestingly, a business analytics tool that allows you -- "you" as the business manager -- to analyze virtually every aspect of your translation business. Rather than "running reports," you can drill down on the live data -- remember that all translation is happening on the actual cloud-based system -- and dice and slice it to get to such detailed information that you can make precise adjustments in your workflow to work more effectively. Such details might include information like "exactly how many words per hour translators (or: 'this particular translator') translate" or "how many characters you have in a word in your source and target languages."

Like many of its workflow competitors, Wordbee unfortunately also lacks a pre-made interface to a financial system such as QuickBooks. Instead, data can be exported via a workaround into an Excel or XML format that can be reimported into other systems. Also there is a full API (application programming interface) that can be used to "talk" to other systems.

And as far as the translation goes, the general interface is very much like I described it in 2010. Some additional features that I noticed this time and found interesting include the ability to save any translation project (which can be any number of combined files) out of the cloud into a Word table or an XLIFF file (this XLIFF file can also contain termbase hits and up to 20 translation memory matches per segment that are exported alongside the actual translation data), work on it offline, and later load it back into the system. According to the folks at Wordbee, this feature is especially used by editors and proofreaders. (When I talked to Stephan, he mentioned that in his experience, the younger generation of translators and editors embrace an online user interface much more easily and willingly. While this sounds like something one could expect, I was actually surprised to hear it. Based on my experience, age often makes less of a difference when it comes to openness to translation technology than popular opinion might have you assume. However, cloud-based technologies might be an exception to that.)

As in other systems, you can assign penalties to less trusted translation memories. You can also use a coloring scheme that reflects trust status, giving you a nice visual aid that highlights the matches from TMs from a reliable source. I thought that was pretty clever.

Much to the probable chagrin of terminologists, Wordbee does not use a concept-based system for its termbases. In fact, the termbases are stored in an identical manner to the TMs and the actual projects (in relational databases). I like this because they can all be viewed in a similar interface and searched simultaneously.

Rather than continuing to go through individual features one by one, I thought it would be helpful to shine some light on the tool from a translation buyer's perspective. Since I happen to know Andy Jones, the fellow at Nikon who was responsible for the purchase and implementation of Wordbee, I asked him a few questions that he was kind enough to answer. Here are some excerpts from his answers:

How important was the fact that it was a cloud-based tool?

Funny you should ask. We had to avoid the word "cloud" throughout our review of tools because the word strikes fear into the hearts of upper management here and in Japan. [I can't help interjecting: What does this tell us about the much-hyped cloud-computing when it still inspires dread in the management of a major company?]

However, one of our main criteria was that it be entirely web-based.

How important were its project management components and how did they compare to other tools?

The PM components were very important for us. We actually favored memoQ for much of the evaluation period but eventually could not use it because (at that time at least) it had no integrated PM features and the add-ons we tested did not work well with Japanese, despite rigorous and heartfelt attempts.

How has your experience been after you implemented it?

It has been good, if sometimes a little too exciting.

On the good side, Stephan and his group are crazily supportive -- especially considering the time difference.

In part because of our requests for custom touches, we have had to deal with minor bug fixes along the way, and they are often fixed as we describe them.

The too exciting side is that they are always making improvements to the system, almost all of which are very useful, but they do not have the bandwidth to write up the changes so they are easy to train our staff. (They use a blog, which is pretty useful if you are a nerd, but a lot of our translators have no time or inclination to read blogs, and so we end up telling them what is going on.)

It is kind of what you would expect from a small and dynamic company, and our nerds love it. I wish they would hurry up and hire someone who could explain stuff to the nerdly challenged. However, I would not register this excitement as a complaint because once they understand a new feature, the translators and project managers tend to really like it, and the few hours of frustration are quickly left behind.

What has the response of contractors been like?

Almost universally they say they like Wordbee better or much better than Trados (we used SDL TeamWorks prior to Wordbee). Wordbee provided a three-hour training for contractors, and most of the people could use the system immediately afterward. Now we use the video of that training and an hour-long webinar to introduce the system to new contractors and internal people. The same goes for project managers who start using the system, as well as the several hundred Japanese engineers who use Wordbee to search for terms/translations. 

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4. It's More in the Moment

Q: Which of these three languages does not go with the others: Finnish, French, or English?

A: None! I mean, they all go with each other! In fact, Dominique Pivard trains in all three of them.

I'd been aware of Dominique's activities as a Wordfast trainer and training video producer, but only recently has he branched out to other tools and technologies, providing the impetus to talk to him about what he's doing. It was an interesting introduction to him and his professional activities (more on that later), but one thing in particular really blew my mind:

Dominique lives in Finland, where for years he has been doing whole-day training workshops for translators in Wordfast and lately memoQ. Ouch, you might say. Finland? Has he been doing, like, three workshops for the 50 professional translators using technology?

Ha! He has trained 700 Finnish translators in full-day workshops in one or both of these tools. I first thought he had misspoken. Again, it's a relatively small country and he doesn't even train in the market-leading tool. But that's the number he quoted. When I asked him how that was possible, he said, "Oh, they value training."

Isn't that awesome? This is something that we should all admire and emulate, perhaps especially the dear folks in my country of residence.

Anyway . . .

Dominique conducts in-person training in Finland, leads all kinds of online trainings for the Société française des traducteurs, and creates videos -- for Wordfast and memoQ primarily -- right here on YouTube. If you look up the videos, you will quickly see that he has started to cover a broad range of translation environment tools and other Windows-related technologies.

You will find very detailed and specific videos on Wordfast and memoQ -- often covering the very latest features (so that "it's more in the moment," according to Dominique). With the other tools he very intentionally covers just the basics (one of the reasons he includes the other tools is to familiarize himself with them for his own benefit, but thankfully he lets us be part of that process).

He said that he produces about one video per week -- it seems a bit more than that recently, as far as I can tell -- and he boasts a proud total of more than 600 subscribers to his channel (surpassed only by SDL's video channel, Dominique noted).

I would encourage you to look it up and see what kind of videos you can find. I've actually referred to a number of his Wordfast videos in the past when I didn't quite know how to get to one of the more tricky features (and Wf's documentation didn't provide adequate support). The videos are slow and very didactic, and the English narration with the French-Finnish accent is very pleasant.

I asked him whether he is planning to charge for his activities at some point (after all, his videos are accompanied by the sound of cats meowing in the background and they need to be fed as well). "Yeah," he said, "maybe in connection with the trainings that I'm already doing. And when people know who I am."

With what he's producing, I'm guessing that kind of name familiarity won't take long. 

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5. New Password for the Tool Kit Archive

As a subscriber to the Premium version of this newsletter you have access to an archive of Premium newsletters going back to May 2008.

You can access the archive right here. This month the user name is toolbox and the password is donkeykong.

New user names and passwords will be announced in future newsletters.

The Last Word on the Tool Box Newsletter

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