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August 21, 2013

Tips for creating online/digital marketing materials 

 

Make sure you're using your printed marketing materials online.  Use the PDF of an online catalog, brochure, flyer, etc. to make an online version and add it to your website.  Make sure it's low resolution (72 dpi) so it will load fast. 

 

Post an image of the cover on social media and link it to the document on your website. It it's a flyer promoting an event, link it to a registration page.

 

You can also e-mail a link to your digital brochure to a potential client. 

 

The following is the cover of a digital bridal catalog we created. It's really cool because the pages flip when you click to go to the next page. Click here or on the image below to see it in action.  It's on the bridal services page of the client's website.  When this client attends bridal shows, she can distribute cards that include a link to the digital brochure instead of printing lots of expensive brochures.

 

Bridal Services Catalog   

The following is the cover for an online wholesale product catalog that we created for a client.  The catalog is in the wholesale section of her website.

 

 

Here's another example:

 

   

Try creating an online marketing calendar

 

If you don't have any ideas for blog topics, social media posts, etc. try creating an online marketing calendar.

Here are some events for September: 

  • Atrial Fibrillation Awareness Month
  • Attention Deficit Hyperactivity Disorder Month
  • Baby Safety Month
  • Childhood Cancer Awareness Month
  • Childhood Obesity Awareness Month
  • College Savings Month
  • National Coupon Month
  • National DNA, Genomics and Stem Cell Education and Awareness Month
  • Gynecologic Cancer Awareness Month
  • Hunger Action Month
  • One-on-One Month
  • National Ovarian Cancer Awareness Month
  • International People Skills Month
  • National Prostate Cancer Awareness Month
  • International Self-Awareness Month
  • Healthy Aging Month
  • National Skin Care Awareness Month
  • International Strategic Thinking Month
  • Subliminal Communications Month
  • Whole Grains Month

If you support any of these causes or events or if any of them are related to your industry, use the information as a basis/foundation for a blog, social media posts, and/or special content on your website.

 

For example, September is National Coupon month. In honor of this event, try offering an awesome coupon for a product or service and promote it on social media.  Link the coupon to a page on your website that has more information. 

 

The following is an example of an online coupon for social media that we created for a client. We also added it to the specials page on his website.

 

Coupon  

 

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