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Write for You News & Notes Words Working for You
October 2012/Vol. 7, #10

Welcome to the latest issue of Write for You News & Notes with some words of wisdom on writing, business, and life. If you'd like to share any books or favorite links with our readers, send us an email. And be sure to check our website for ways that we can help you with your business. On paper or online, when you need words that work for you, I can write for you!

Nancy Passow

in this issue
  • Book of the Month . . . Marketing in the Round
  • Brush Up Your Possessives!
  • Waiting Out the Storm (Again!)
  • Changes Coming to Constant Contact (Still)

  • Brush Up Your Possessives!

    We all know that you use an apostrophe ( ' ) to show possession, except of course for when you don't. As I keep reminding my students, the English language is full of exceptions. Possessives of certain pronouns are among those exceptions. And, unfortunately, making a mistake on using or not using an apostrophe isn't something that spell check will catch.

    One set of words I remind my students about is there, their, and they're. My example is: "Where are their books? They're over there!" Remembering that "its" is possessive and "it's" is the contraction for "it is" is another good example. And if a speaker has a topic, we can either say "Charley, who's talking about . . ." or "Charley, whose talk is about . . . "

    Now you all know that I believe perfection is overrated, but, that doesn't mean you shouldn't carefully proofread your work. Recently I was horrified to receive an e-mail from a well-known company (in the communication business) which said, "Your Invited to . . ."


    Waiting Out the Storm (Again!)

    I'm busily working on this October newsletter because I really want to send it out -- unlike last year when "Snowtober" intervened and, after 3-1/2 days of no power, I gave up. Believe it or not, the forecast for next week (the end of October, anniversary of Snowtober) is for a huge storm, already labeled Frankenstorm. They are talking about flooding and power outages, again. So I've checked the flashlights and battery-powered lanterns. And I've still got the mega-packages of batteries I bought at Costco last year after the storms. And I'll be filling up my gas tank. And charging all the laptops and battery-operated cell phone chargers.

    And we'll either need all these things or we won't. Although a big storm next week will disrupt all sorts of things (school, meetings, Halloween), there's really nothing I can do about that. And I'm actually feeling pretty calm. Could this be due to my quest for patience? As I said in my blog in February (when I announced my three words for the year), "Sometimes you just have to accept things the way they are."

    So, I wish you all well and hope we escape with a minimum of damage. And if not, may you have the patience and strength to get through it.


    Changes Coming to Constant Contact (Still)

    Constant Contact is making some wonderful changes to the way their e-mails work, to the services they offer, and to they way the certify solution providers. Over the next few months, I'll tell you about these new features. In the meantime . . . .

    Are you interested in trying e-mail marketing? I am a Certified Constant Contact Expert and a Constant Contact Solution Provider. Which means I can help you with your e-mail marketing -- whether it's helping with set-up, writing the content, or managing the entire process. I can set up your contact lists, help you choose a template (and customize it with your logo and website colors), and develop your e-mail schedule. To learn more, click here.

    E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter, notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.


    Book of the Month . . . Marketing in the Round
    Book cover for Likeonomics

    One of my absolute favorite bloggers is Gini Dietrich (Spin Sucks -- see last month's eletter). She teamed with Geoff Livingston to write this book, subtitled: "How to Develop an Integrated Marketing Campaign in the Digital Era". Hurrah -- we're finally talking about social media as just being another tool in the marketing tool box! Gini and Geoff are looking to "break down the silos" and show how all of the different marketing tactics available can be used together

    The first section of the book looks at understanding the marketing round and developing your strategy, including the pros and cons of of the marketing tools. The second section covers four different marketing round approaches -- Go Direct; Top-Down; Groundswell; and Flanking Techniques. The third section focuses on measurement, refinement, and improvement. Each chapter includes exercises to help you develop your own marketing strategy.

    Quote of the Month: "Q. What is H2O? A. Caring -- 2 parts Hug and 1 part Open-mind" -- from a fortune cookie

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