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Brian Wright
Partner
Audience Development Group
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One thing we have noticed is that today's radio product can often lack authentic emotion. Most of what many would call emotion is simply inflated hype that most listeners don't believe. We often hear these types of emotional extremes:
- Laughing too hard at something to make it sound funnier than it really is.
- Laughing for no reason at all.
- Underemphasizing your vital statistics by racing through them like you are bored or don't care.
- Getting angry too fast to make a point, sounding contrived.
- Underselling your station name.
- Covering a laundry list of "Great Deals" at remotes instead of selling the benefits of just one in each break.
- Rehashing a punch-line or key point over and over again in the same break.
- Having one topic turn into another and into another in one break, missing several places to get out.
Just be real.
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Sincerely,
 Brian Wright
Partner
Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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