Audience Development Group

  Wright Angles

WII-FM 

June 3, 2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

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All listeners have the same favorite station and it's called WII-FM, or What's In It For Me.  Listeners are human, and they want to be catered to, and have their attitudes, interests, and opinions reflected in their favorite radio stations.  Because life is so much more complicated, listeners want information that is useful or entertaining to them.  The fact that you got to go back stage and talk to a famous artist may be "interesting" but is it relevant, useful, or even entertaining for the listener?

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.