Audience Development Group

  Wright Angles

It's All About THEM!

May 27, 2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

Join Our Mailing List!
Quick Links...
Contact Brian

Rarely will you ever hear a listener talk about the cool segways a station does, their "no-talk triple play," that the music director can beat synchronize every night show, and so on.  Listeners don't see or consciously care about the details that we concentrate on. If you're listening like a listener, here are two statements you're likely to make about your favorite station: "They play my favorite music" and "I love the people on the air." In today's radio world your station needs to be about THEM not YOU. 

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.