Audience Development Group

  Wright Angles

Beat The Competition! 
May 13, 2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Here is one way to beat your competition. Have each one of your personalities, including co-hosts, part timers and news people call just 5 listeners in your database every day, Monday - Friday. With just 5 people making these calls you will reach out to about 6500 listeners in a year personally! These calls need not be long-winded. Simply call and thank them for listening and let them know that you appreciate them. This will make them feel special. One personal phone call or a handshake is worth way more than a billboard or a TV spot to that person!

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.