Audience Development Group

  Wright Angles

Creating An Image

May 6, 2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Does our imaging really create an image, or is it all feature & fact?
"Bob Smith, mornings on 102.9 WADG." There was no emotion or listener benefit to go along with the analytical statement. What if we were to say, "In a radio jungle filled with trash-talk isn't it nice to know that one radio station is focused on you and your family...That's what Bob Smith is all about...on 102.9 WADG.

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.