Brian Wright
Partner
Audience Development Group
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Radio stations, who insist on targeting the market instead of marketing to the target, will invariably lose. The product would have to be too broad and generic. When you laser in on a target, you will begin to see results, including response from people who are not in your target but make up your market
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Sincerely,
Brian Wright
Partner Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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