Brian Wright
Partner
Audience Development Group
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The use of technology in radio stations was designed (in theory) to allow more time for announcers to prepare material and information to better connect with the audience. This for the most part has not happened. Instead, cost cutting is the primary benefit of this technology and this is of nearly no benefit to the listener at all! Remember, the further we get away from our listeners, the closer they will get to someone or something else!
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Sincerely,
Brian Wright
Partner Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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