Audience Development Group

  Wright Angles

Building Cume

April 8,  2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Building your station's cume is an exercise of "courageous patience." It's a marathon not a sprint. The biggest enemy for most radio stations is a lack of top-of-mind awareness. There is only one way to overcome this barrier: vivid and repeated hammering of your name, address and brand. Your signature should always be standardized...all tied to key listener benefits!


 
Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.