Brian Wright
Partner
Audience Development Group
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Not realizing you're a salesperson
* Sell your name, sell the call letters, sell the guests, sell the bit, sell the punch line/point.
* Sell your beliefs and opinions.
* Sell your setups, resets and teases.
* Selling is vital to your success
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Sincerely,
Brian Wright
Partner Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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