Audience Development Group

  Wright Angles

Top 10 Radio Sin #6

March 4, 2014
Brian Wright
Brian Wright 
Partner
Audience Development Group

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No writing

 

* Almost ALL other forms of entertainment are scripted.

* A little more writing and a little less shooting from the hip would improve any show.

* Instead of spontaneity, aspire to achieve "planned-spontaneity."


Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.