Audience Development Group

  Wright Angles

Not All Listeners Are Created Equal

December 17, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

Join Our Mailing List!
Quick Links...
Contact Brian

Your preference 1 listeners, those that listen 7+ hours per week, were once thought to be created equal but in fact are divided into two groups, Heavy Deeps and Shallow Lights. Even in PPM markets turning just one of those shallow lights into a heavy deep can and does have significant impact on your ratings.

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.