Audience Development Group

  Wright Angles

Top Of Mind Awareness

December 10, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Remember, most people don't turn dials anymore when they listen to radio. Instead they use presets, which makes it imperative to be on their first or second button. Much of that depends on Top Of Mind Awareness. If you have compelling content you are more likely to be on their first preset. 


Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.