Audience Development Group

  Wright Angles

Creating Loyal Listeners 

December 3, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Radio listeners are inherently disloyal but it is not always with intent. Their loyalty to your station gets trumped by life. I've heard it said this way, "They wash up on the shore like the tide that ebbs and flows. It's hard to prevent it from happening and hard to cause it to happen."  The best way to deal with this reality is to be at the top of their minds when they go to turn on their radio. 


Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.