Audience Development Group

  Wright Angles

Why They Win!
October 22, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Why do well programmed Christian Contemporary stations often beat most of the mainstream stations in their market? Because they sing to their choir better than their competitors. Some stations love spending most of their time on mechanics while some spend more time on the emotions of radio.

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.