Audience Development Group

  Wright Angles

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September 24,  2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

Recently I did a market analysis for 5 different metro areas. I was shocked at how uninteresting the radio stations were. All of them. There was no substance, good or bad on the air. The personalities said almost nothing and their music choreography was below average. How does an entire market fall into this abyss of mediocrity? Some people just don't know what they don't know.           

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.