Audience Development Group

  Wright Angles

The Power of Personality
July 23,  2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

While conducting a focus group recently one of the panelists said, "I was as upset when personality name died as I was when one of my family members passed away." Others chimed in with the same emotion. This is a strong testimony to the power of the personality. You'll never hear this, "I was as sad when you took away your no-talk triple-play as when my sister moved away."

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.