Brian Wright
Partner
Audience Development Group
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Is it possible that we are entering an entirely new phase of personality radio? If your objective is to grow your cume & TSL the answer is yes. To succeed now and in the future you will need people who can relate to your local audience with compelling and fun material. This, along with musical accuracy, will be the key to your success. One cannot work without the other and most do little to impact either.
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Sincerely,
Brian Wright
Partner Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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