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I've been hearing lately how branding your radio station is not as important as it once was, particularly in PPM markets? Really? Who came up with this? Tell me any product at any time that has benefited from less brand awareness? You won't find any. Stations in PPM markets have an audience that spends the vast majority of their time NOT listening to them. This means that when people are listening to us it is imperative that we build our brand awareness SO WELL that we win the top of mind battle with these people even when they are NOT LISTENING! You may want to rethink your no-talk triple plays and other long stretches of time between station identification and branding.
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Sincerely,
 Brian Wright
Partner
Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |
