Brian Wright
Partner
Audience Development Group
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Put away your stopwatch when you are working with your talent. The goal is not to confine a personality's content to a certain amount of time. Instead, it's to make them efficient with their content. Remember, "Length of time is not perceived until there is lack of interesting content." That means a bit that is 30 seconds can sound too long and one that is 2 minutes can sound incomplete. Great content draws cume and builds TSL.
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Sincerely,
Brian Wright
Partner Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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