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Many radio stations spend so much time isolating and eliminating tune-outs but little if any time creating tune-ins. Why? Because it's easier. It takes time, energy and a creative mind to create tune-ins. Most people are missing at least one of these characteristics and most often it's the "time" part that they don't have. The benefit of re-prioritizing your time, with management, far outweighs the risk.
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Sincerely,
 Brian Wright
Partner
Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |
