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Brian Wright
Partner
Audience Development Group
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Creating a great radio station is almost identical to creating a great relationship with another person. Think about the time you first met your boy friend or girl friend. What did you do? You wanted to look your best. You were on your best behavior. You were kind and not offensive. In the car you played the music they liked. You were interested in their feelings, more than your own. You gave them things. You bought them dinner. You took them to movies. You wrote them cards and letters. You remembered their birthday, etc. But most of all you earned their trust. All of these things and more make a great radio station as well.
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Sincerely,
 Brian Wright
Partner
Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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