Audience Development Group

  Wright Angles

Plan To Be Great!
May 7, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

 

Radio is one of the least rehearsed of all media forms that involve personalities. Great radio stations rehearse all of the time, but the average and below average stations don't and they make up a large percentage of all stations in the country. Here's why... The average station listens to the great station and thinks the spontaneity they hear comes naturally. They don't realize the amount of planning that goes into great spontaneity! 

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.