Audience Development Group

  Wright Angles

Taking the Temperature
April 30, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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The Gift That "Keeps Giving" Back to Your Station!
Greetings!

 

Here is a way to get countless people involved with your morning show. At various times, ask people to call you with the temperature they have at their house. You can then include those temperatures in your weather, "65 at Jessica Hill's house in Hillsdale, 67 at Steve Warren's house in Mason and 71 at 101 WADG. Not only can you get their temps but you can also get other audio from them for your mornings show on various topics you are going to bring up.    


 

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.