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It's easy for a radio station to over-hype itself BUT it's practically impossible to over-hype your listeners! How many times have you ever heard a promo on a radio station that is all about a specific station listener? Never? Why not spend some time profiling various listeners from your database on the air in the form of promos. Then you can tag each promo by saying, "...and proud to be a member of the 101 WADG Listener Family!" Into a song. How unique would that be?
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Sincerely,
 Brian Wright
Partner
Audience Development Group
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Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |
