Audience Development Group

  Wright Angles

Is Your Imaging Logical or Emotional?
February 19, 2013
Brian Wright
Brian Wright 
Partner
Audience Development Group

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DMR/Interactive
The Gift That "Keeps Giving" Back to Your Station!
Greetings!
How are you imaging your radio station? Is it logical or emotional? When you spend $8.00 on a well know brand of coffee is that
logical or emotional? We need to drive a similar emotional value on our radio stations. Listeners get "logical" all day at work...they want emotions from you.
Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.