Leading the Starbucks Way

The Workforce Show

WCEM 1240 AM

www.mtslive.com
Noon to 1 PM ET /T &W

Join us at noon for a thought- provoking conversation on local and regional economic and workforce issues with experts from business, government and education.

Tuesday, October 29, 2013

Tag:Business, executive,

leadership

Conversation: Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Products and People

Guests: Dr. Joseph Michelli

Dr. Joseph Mitchelli, author

How does a company continue to grow, build an increasingly large band of loyal followers and charge high prices for a product--even in economic challenging times?

Joseph Mitchelli, applies his background in clinical psychology to understanding the behaviors that drive successful companies. In his recent book Dr. Mitchelli takes a closer look at how leadership values drive performance and productivity through its branding and organizational priorities.

We will discuss:

· The five principles, what they are and how they are integrated into business operations.

· How principles are developed, and how do they evolve in response to market and business changes

· How these principles can be applied to different industry sectors and small to medium size business.

Technology as a major tool for building the customer expderience

Dr. Michelli is a #1 New York Times bestselling business author who has worked with and written about customer-centric organizations such as Starbucks, Zappos, UCLA Health System, The Ritz-Carlton Hotel Company and the World Famous Pike Place Fish Market in Seattle, Washington. His titles include Leading the Starbucks Way, The Zappos Experience, Prescription for Excellence, The New Gold Standard, When Fish Fly, and The Starbucks Experience.

His book is available through Amazon and your local bookstores

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