BROOKFIELD ECONOMIC DEVELOPMENT NEWS November 20, 2014

  
FEATURED ARTICLE

City Oversees Third Capitol Drive Corridor Study


The City of Brookfield is updating its Capitol Drive Corridor Study, first completed in 1989.  The original study sought to balance the demand for retail and office uses along State Highway 190 (Capitol Drive) while protecting surrounding single family neighborhoods.


 

The second study in 1999 focused on creating a new form of development that sought better alternatives to "strip retail" and big box development.  Creation of a Modified Suburban Overlay District encouraged a mixture of land uses, as well as positioning buildings closer to the highway.  1999 also saw the introduction of "Targeted Investment Areas" (TIA's), which designated mixed-use nodes at major intersections of arterials.  TIA's are areas where the City allows for more intensive commercial and mixed-use development at the intersections of major streets, thereby lessening impacts on single family neighborhoods.  Five of the City's ten TIA's are in the Capitol Corridor.


 

Since the last Corridor Study in 1999, the City has endured the "Great Recession." Real estate development came to a near halt, and vacancy in retail and office space rose to record levels, especially along Capitol Drive.  Capitol Drive was also reconstructed in 2012/2013, eliminating and consolidating access points.  Despite these trends, the construction of Sendik's Towne Centre and Gateway West Commerce Center added two high quality developments that brought retail, office and light industrial uses to the far west end of the Corridor.


 

With the changes in traffic patterns as a result of reconstruction and the pick-up in development since the recession, the City is again studying the Corridor.  An advisory committee is assisting City staff in completing a comprehensive market study that involves demographic analysis, surveys of employers and retailers, and meetings with developers, brokers and property managers.  The advisory committee will consider recommendations to improve the prospects for quality development in the Capitol Corridor, while continuing to protect the single family neighborhoods and environmental areas that border it.

 

"Located in the heart of Southeastern Wisconsin, the City of Brookfield is a community of choice for families and businesses and a premier sustainable place to live, work, shop, and play."

 

City of Brookfield

2035 Vision  

Recent Development and 

Re-investment on Capitol Drive

 

While the Advisory Committee and City staff will complete an update of the Capitol Corridor Study in 2015, a significant amount of new development and re-investment is already underway along the Corridor:

 

Chick-fil-A

 

Chick-fil-A opened in September at 12575 W. Capitol and set records for the strongest sales of any store opening in the company's history.  People camped out in tents to be one of the "First 100" customers at the new store.  First 100 customers received a card redeemable for one free sandwich per week for a year.  Chick-fil-A continues to generate significant traffic.

 


 
  


VerHalen/Pella Windows

VerHalen/Pella Windows leased the former Aetna Hardware building at 13745 W. Capitol and moved its showroom and sales to this location.  The building underwent major remodeling, including installation of a sprinkler system.  VerHalen/Pella adds to a number of home improvement and high-end furniture showrooms along Capitol Drive.


AdSerts, Inc.

 

AdSerts, Inc., a producer of advertising inserts, purchased the former Ethan Allen store at 14750 W. Capitol, and completely remodeled the building.  AdSerts moved 37 employees to their new headquarters. 

 


 

Ring & DuChateau

 

Ring & DuChateau, a mechanical engineering firm, purchased the 26,000 square foot Capitol Heights building at 17400 W. Capitol.  Remodeling is underway, and R&D will be moving 66 employees to its new headquarters. 

 

Soerens Ford

 

Soerens Ford is expanding its dealership at 18900 W. Capitol by 20,000 square feet to enhance customer service and its ability to handle larger commercial trucks.  An entirely new fašade will be constructed facing Capitol Drive.



 
 

Safro Toyota

 

Safro Toyota annexed into the City of Brookfield, and the City is extending sewer and water to serve the property at 20445 W. Capitol.  Safro has demolished two buildings and is constructing a new 77,000 square foot state-of-the-art dealership on the west end of the property.




Mandel Group

 

Mandel Group, one of the top providers of luxury apartments in the Milwaukee market, is developing the Prairie Walk adjacent to Sendik's Towne Centre.  Two luxury apartment buildings, with a total of 56 units, are under construction at the corner of Brookfield Road and Thomson Drive, and the corner of Thomson Drive and Richland Parkway.


Premier Real Estate Management

 

Premier Real Estate Management is building a new headquarters office building at 3120 Gateway Road, in the Gateway West Commerce Center.  The initial building of 8,500 square feet will be expanded to 11,000 square feet in the future.


BLR and Rizzo Development

 

BLR and Rizzo Development have annexed 26 acres at 21190 Gumina Road into the City, and are planning high quality industrial development.  The City is working toward approval of a Tax Incremental Finance District, which will provide for extension of sewer and water to the site, and assist in extraordinary site preparation costs.  The developers are planning up to 300,000 square feet of hi-cube modern industrial buildings.

 
 Your Questions, Comments & Requests are Welcome

 

If you need any information for your business or for someone considering a business opportunity in Brookfield, contact:

 
Tim Casey  Economic Development Administrator  City of Brookfield  2000 N. Calhoun Road  Brookfield, WI 53005-5095  262-797-6694  casey@ci.brookfield.wi.us 

 
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Brookfield Economic Development

 

The City of Brookfield Economic Development Administrator is Tim Casey. Economic Development Committee members include: Nate Cunniff, BMO Harris Bank; Bob Reddin, Alderman, City of Brookfield; Glen Allgaier, School District of Elmbrook; David Krutz, Michael Best & Friedrich LLP; Scott Oleson, Brookfield Square Shopping Center; Steve Miazga, R. A. Smith National and Brookfield Chamber of Commerce; Brian Shecterle, Culver's Restaurant & Shecterle Commercial Properties LLC.

 

The Economic Development Committee generally meets on the first Monday of every month (excluding July). For meeting agendas and minutes, please visit:

 

http://www.ci.brookfield.wi.us/archive.asp