Dine IN Brookfield Event
The Brookfield Convention & Visitors Bureau (Visit Brookfield) is sponsoring Dine IN Brookfield, a week-long celebration of area restaurants.  All of the participating restaurants will be offering specials, including 3 course meals at fixed prices. This event is open to all with no participation fee or cards required.
The event will be held from March 30th - April 4th. For more information on menus or related questions please contact Brookfield Convention and Visitors Bureau or visit the Dine IN Brookfield website:

Participating Restaurants as of this date are:
Blaze Pizza
17530 W. Bluemound Road
Bonefish Grill
18365 W. Bluemound Road
Cafe Manna
3815 N. Brookfield Road
Carrabba's Italian Grill
18375 W. Bluemound Road
Charley's Grilled Subs
95 N. Moorland Road
Brookfield Square Food Court
17915 W. Bluemound Road
Cooper's Hawk Winery& Resturant
15 S. Moorland Road
Fleming's Prime Steakhouse
15665 W. Bluemound Road
Glass Nickel Pizza Co.
13175 W. Bluemound Road
Hōm Wood Fired Grill
17800 W. Bluemound Road
Jersey Mike's Subs
17550 -C W. Bluemound Road
Joey's Seafood & Grill
12455 W. Capitol Drive

Mamma Mia's 
18880 W. Bluemound Road
Mitchell's Fish Market
275 N. Moorland Road
Mr. B's Steakhouse
18380 W. Capitol Drive
North Star American Bistro
19115 W. Captiol Drive, Suite 100
Outback Steakhouse
1260 S. Moorland Road
The Melting Pot
19850 W. Bluemound Road


"Located in the heart of Southeastern Wisconsin, the City of Brookfield is a community of choice for families and businesses and a premier sustainable place to live, work, shop, and play."


City of Brookfield

2035 Vision  

Laacke & Joys Moving Manufacturing Division to Brookfield


Laacke & Joys Company LLC, is moving its LJ Design & Manufacturing division to a 50,560 sq. ft. building at 3205 N.124th Street in the City of Brookfield. The growth of the manufacturing division made it necessary to find a larger, more modern facility.  "We are very pleased to have a company with such a rich history, strong name and reputation choose this location in the City of Brookfield", said Mayor Steven V. Ponto, "LJ Design & Manufacturing moving to our 124th St. Commerce District reinforces the momentum we have seen and the investments the City is planning in that area."



LJ Design & Manufacturing will move to the former VerHalen/Pella Window Building at 3205 N. 124th Street


LJ Design & Manufacturing produces quality sewn products for OEMs, industrial and medical applications, municipalities, schools, universities, construction and military markets.  In 2012 they acquired the assets of Concept Seating and have since been manufacturing and marketing a line of intensive use, 24/7, dispatch chairs.


The new location will help maximize efficiencies, simplify operations, and allow for future growth.  LJ Design & Manufacturing will have space to add new capabilities to better serve their customers, and expects to be in the new building by June.  Forty-four employees will be transferred to the new facility.  The building was previously occupied by VerHalen/Pella Windows.  The City is working with the owners of VerHalen on location options in the City.


In February of this year, Laacke & Joys consolidated their retail operations at their flagship store located at 19233 W Bluemound Road.


Brookfield Square adding, expanding Tenants. Planning Phase I expansion near Sear's


Brookfield Square is expanding existing tenants and adding new ones, as it prepares for a major expansion along the east side of the Sear's frontage facing Moorland Road.  Charlotte Russe will be relocating this summer to a larger space near Boston Store on the north end of the mall.  H&M is expanding its space, and will double in size to over 20,000 square feet.  H&M will also be adding a Kid's section.  Shoe Carnival is under construction near Sear's on the south end of the mall, and will have a new exterior entrance next to Gymboree. 


Brookfield Square's Phase I Expansion will add new Storefronts and Streetscape on the east side of Sear's facing Moorland Rd. 


CBL Properties, the owner of Brookfield Square, has submitted plans to the City for a 20,000 square foot expansion, with new "Street Scape" on the east side of the mall, utilizing some of the Sear's space, combined with new construction.  The new tenant spaces facing Moorland Road will complement the previous additions of Cooper's Hawk, Bravo Cucina, North Face, The Limited, Barnes & Noble, Red Robin and Mitchell's Fish Market to the Moorland side of the mall.


The 20,000 square feet of additional space will accommodate as many as six new tenants.  The Phase I expansion is planned to open in the early Spring of 2015.  A Phase II expansion includes approximately 50,000 square feet of additional retail to be built out from the east and north facades of Boston Store.  Phase II would include a three level parking ramp, west of Boston Store and connected by skywalk at the second level.  


Starbuck's with Drive-through and Great Clips coming to Underwood Crossing


A new building under construction at 12745 W. Bluemound Road, in the Underwood Crossing retail center, has landed two tenants.  Starbuck's will be opening a store with a drive through window in the building just east of the PNC Bank.  The Starbuck's in the Target is expected to stay as well.  Great Clips will also be opening a salon next to Starbuck's.  A third tenant is in negotiations for the building, which will be completed in the next few months.



Jamba Juice opens in Brookfield Fashion Center


Jamba Juice Company opened its second Milwaukee area store in the Brookfield Fashion Center, 17000 W. Bluemound Road on March 1st.  Jamba Juice provides healthy beverage and food items including fruit smoothies, fresh juices, hot teas, oatmeal, breakfast wraps, sandwiches, flatbreads and baked goods.  Jamba will be open from 7:00 am to 9:00 pm daily; Sundays until 8:00 pm.



Ruby Isle adds and expands tenants


Ruby Isle added two related tenants to the south end of the center near Pick 'n Save.  Serenity Spa and Salon is a full service Aveda beauty salon occupying 3,200 square feet of space.  Their Kid Spa and Parties operation is in an adjacent 1,800 square feet of space, and specializes in Kid's salon days and a variety of parties for younger clientele.


Performance Running Outfitters has relocated from a 2,000 square foot space in Ruby Isle to a 6,000 square foot space on the north end near Walgreen's.  The new store offers a greatly expanded range of shoes, clothing and accessories for serious runners, as well as coaching and guidance for those who are getting started.



 Sendik's Towne Centre adds two new tenants


Sendik's Towne Centre has two new tenants opening this month.

Midwest Beads specializes in all types of beads and jewelry supplies, and will occupy 2,000 square feet across from BMO Harris Bank on the west end of the center.  Midwest Beads also offers classes, jewelry repair, work tables, kits and free advice.


Healthworks Wellness Center is opening in 3,600 square feet, next to Emergency Room Specialists, and across from Georgie for Her and Her Home.  Healthworks is a state of the art multi-disciplinary clinic, offering services in rheumatology, chiropractic, physical therapy, neuropathy, and weight loss, among others. 


 Your Questions, Comments & Requests are Welcome


If you need any information for your business or for someone considering a business opportunity in Brookfield, contact:

Tim Casey  Economic Development Administrator  City of Brookfield  2000 N. Calhoun Road  Brookfield, WI 53005-5095  262-797-6694 

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Brookfield Economic Development


The City of Brookfield Economic Development Administrator is Tim Casey. Economic Development Committee members include: Nate Cunniff, BMO Harris Bank; Bob Reddin, Alderman, City of Brookfield; Glen Allgaier, School District of Elmbrook; David Krutz, Michael Best & Friedrich LLP; Scott Oleson, Brookfield Square Shopping Center; Steve Miazga, R. A. Smith National and Brookfield Chamber of Commerce; Brian Shecterle, Culver's Restaurant & Shecterle Commercial Properties LLC.


The Economic Development Committee generally meets on the first Monday of every month (excluding July). For meeting agendas and minutes, please visit: