Village Farmers' Market moving to new Hoffman Avenue 

parking lot

The second season of the Brookfield Village Farmers' Market opened on June 5th, and is moving to the new Hoffman Avenue parking lot for the rest of the season.  The market runs each Thursday from 3-7 p.m. until October 9th. Twenty vendors have signed up so far, with more to be added during the season.  The market will feature a variety of goods ranging from flowers and produce to olive oils and spices.
 The market is an attractive option for families as it features a variety of events throughout the summer.


On June 19th Mayor Ponto will be conducting an opening ceremony for the newly constructed parking lot on Hoffman Avenue, the new site of the market. Following the ceremony, local singer and songwriter Nora Collins will perform from 3-5 p.m.


Other events throughout the summer include cooking demonstrations by vendors, children's karate and dance performances, corn roasts, and more. A full listing of updated events is listed on the Village website,


Dawn Farina-Condon is the market manager and a board member of Brookfield Village, Ltd., a not-for-profit organization dedicated to making the Village a destination for community events, and a home to unique retail and service businesses. 


 Special Events at the Market
6/12  Free Bag Day
6/19  Mayor Ponto visits at 2:00;
  local singer and songwriter    Nora Collins performs from 3-5
6/26  Cooking Demonstration
7/3    No Market, Happy 4th of July!
7/10  Ice Cream Social
7/17  Performance by Brookfield Dance            Academy
7/24  Corn Roast
8/7    Cooking Demonstration
8/14  Free Bag Day
8/28  Corn Roast
9/4    Fall Decorating Demo
9/18  Celebrate Music Day
10/2  Pumpkin Carving
10/9  Fun with the Firemen; 
            Scarecrow  decorating


"Located in the heart of Southeastern Wisconsin, the City of Brookfield is a community of choice for families and businesses and a premier sustainable place to live, work, shop, and play."


City of Brookfield

2035 Vision  

Kid's Fest returns to McCoy Park on Saturday, June 21st


Brookfield Village, Ltd. and the City of Brookfield are working with other sponsors to hold the second annual Kid's Fest on Saturday, June 21st at McCoy Field Park. Kid's Fest will feature a variety of activities from 11:00 a.m. - 3:00 p.m. in the Village and at McCoy Park, just west of Brookfield Road on Wilderness Way.


An inflatable bounce house and slide, rock climbing wall, entertainers and hands-on activities will be part of the event.  The stage will feature musical performances by Mozart's Gym students, Dances by Brookfield Dance Academy, karate demonstrations and more.  The popular mascot challenge will return at 12:00 noon.  A sidewalk chalk art competition will be held on Brookfield Road sidewalks.  Food vendors will be on hand in the park with food and beverages for sale.


Sponsors include Brookfield Village, Ltd., Brookfield Dance Academy, the City of Brookfield, First Bank Financial Centre, Mary Linsmeier Schools, Olive Promotions, SweetFrog Frozen Yogurt and Wheaton Franciscan - Elmbrook Memorial Campus.



29ten Salon opens on

 Brookfield Road


29ten Salon has opened for business at 2910 N. Brookfield Road, even as remodeling of the space continues. Owner and hair stylist Katie Schmitt has more than a dozen years of salon experience and management in the United States and abroad.  Katie has been working to preserve and restore some of the unique character of the space, including showcasing the original tin ceiling and bead-board walls in this 1904 building.  Prior to 29ten Salon, the space was home to a hotel, a grocery store, and at least three other hair salons.  Much of the building's history has been discovered during the remodel and two old windows were opened up, adding to the generous window space and natural light in the salon. 


Mayor Steve Ponto welcomed this newest addition to the business offerings in the Village area, "We are excited to have 29ten Salon join the growing number of specialty businesses in our Historic Village Center," said the Mayor.  "We recently had a very successful opening of Biloba Brewing on Pleasant St., and with 29ten Salon and other interest in the area, we are looking forward to continued growth of this unique business district."


29ten Salon will feature a team of stylists including Katie who specializes in Great Lengths hair extensions, hair-styling, and color.  The salon will feature UNITE products, and will highlight the latest in salon offerings including braid and blowout bars.  

Biloba Brewing opens on Pleasant Street; looks to add outdoor seating 


Biloba Brewing celebrated its much anticipated opening at 18720 Pleasant Street in the Village area in April.  Biloba brews a variety of beers on site, and has a tasting room that accommodates 40 people.  The tasting room is open Thursday and Friday evenings from 5:00 - 9:30 p.m. (10:30 p.m. on Friday), as well as Saturday afternoons from 1:00 - 6:00 p.m. Beer is sold in half-pints and pints, as well as "Growlers", for those who want to take some beer home.  Pretzels are always available, and food is available most Fridays.


Biloba Brewing has enjoyed a tremendous response since opening in the Village area, and the tasting room has reached capacity at times.  Biloba is planning an outdoor seating area to accommodate additional patrons, and to let everyone enjoy the weather.  The Plan Commission recommended the outdoor seating request, which will be going to the City Council for final approval. Biloba is located immediately east of the Pleasant Street parking lot, just east of Brookfield Road.   


Biloba's long term plans include sales of bottled beer, and sales to local pubs and restaurants. Biloba has been a great addition to the Village, and is drawing significant numbers of new customers to the area.   



Hoffman Avenue Parking Lot nearing completion


The City Council authorized construction of a new Village parking lot at 18725 W. Hoffman Avenue last year to accommodate continued growth in businesses and customer traffic in the Village area.  Biloba Brewing and 29ten Salon opened for business this year, and additional businesses are interested in the Village area. 


The new 39 stall parking lot is just east of Brookfield Road and features a park like setting with trees on three sides, and open space along the creek to the west.  The City is working with Brookfield Village, Ltd. and scouts to build benches and picnic tables for the open space.  Parking will be available every day other than Thursday afternoons, when the parking lot will be used as the site of the Village Farmer's Market. 




North Ave (CTH M) and 

Brookfield Road Roundabout 

to start


Waukesha County will begin construction of a roundabout at North Avenue (County Highway M) and Brookfield Road, with closure of that intersection scheduled for June 16th.  The existing intersection has reached its capacity, and the new one lane roundabout is expected to improve traffic flow and resolve many accident issues.  The intersection is scheduled to re-open prior to the school year on August 18th. 


Access to the Village area from the east will be via Calhoun Road to Burleigh Road, which intersects Brookfield Road at the north end of the Village area.  From the west, the recommended detour route is Barker Road to Capitol Drive to access Brookfield Road.    


 Your Questions, Comments & Requests are Welcome


If you need any information for your business or for someone considering a business opportunity in Brookfield, contact:

Tim Casey  Economic Development Administrator  City of Brookfield  2000 N. Calhoun Road  Brookfield, WI 53005-5095  262-797-6694 

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Brookfield Economic Development


The City of Brookfield Economic Development Administrator is Tim Casey. Economic Development Committee members include: Nate Cunniff, BMO Harris Bank; Bob Reddin, Alderman, City of Brookfield; Glen Allgaier, School District of Elmbrook; David Krutz, Michael Best & Friedrich LLP; Scott Oleson, Brookfield Square Shopping Center; Steve Miazga, R. A. Smith National and Brookfield Chamber of Commerce; Brian Shecterle, Culver's Restaurant & Shecterle Commercial Properties LLC.


The Economic Development Committee generally meets on the first Monday of every month (excluding July). For meeting agendas and minutes, please visit: