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MASK PRESS RELEASE
From: Michelle Cardini (michelle@maskmatters.org)
Date: August 19, 2014
MASK EDUCATES BASHA HIGH SCHOOL SENIORS ON THE DANGERS OF DISTRACTED DRIVING
SCOTTSDALE, AZ - Here is an alarming fact:
Distraction behind the wheel contributes to more than 5,000 traffic fatalities annually. A recent AAA Foundation in-car study showed that teen drivers were distracted almost a quarter of the time they were behind the wheel.
On July 30th, MASK Co-Founder and Director of Education Pam Baumann conducted a presentation to approximately 600 Basha High School seniors regarding the dangers of distracted driving.
"I primarily focused on texting while driving for this presentation," said Baumann, "but distractions are not just from the phone. Passengers, eating, and in-car technologies all create distractions."
Studies show teens who text while driving spend approximately 10% of their driving time outside of their lane, and 48% of kids age 12-17 have been in a car while the driver was texting.
"Pam had the students' attention from the very beginning," said Basha High School principal Ken James. "The students were attentive and engaged, and the majority of them stayed after the assembly to sign the No Texting While Driving pledge!"
This Basha High School educational program was generously sponsored by the T.W. Lewis Foundation. The mission of the T.W. Lewis Foundation is to impact and serve youth through education and character development, to support children and strengthen families in need, and to make our community a better place to live by supporting cultural and environmental organizations.
About MASK The Magazine
The award-winning MASK The Magazine tackles important subjects including bullying, current drug and alcohol trends, self-esteem, and technology safety. All topics are formatted in easy-to-read, age appropriate sections, from kindergarten to college. Through compelling stories, expert information, and resourceful tips and suggestions, each issue highlights some of the challenges facing children and families today.
MASK The Magazine serves as a reinforcement tool and resource for MASK awareness and prevention presentations. All schools or organizations hosting MASK presentations are offered a MASK The Magazine fundraising opportunity. Each student/member is given one complimentary issue of the magazine, and for every $24 subscription received, the participating school or organization will receive $10. Register your school or organization today by contacting info@maskmatters.org or by calling 480-502-5337.
About MASK Programs
MASK's E3 (Engage, Educate and Empower) Youth Programs aim to engage, educate and empower audiences with the knowledge, resources and tools to make safe, healthy choices. The E3 Program brings a comprehensive approach to educating parents and students from kindergarten through college and is designed to present the latest trends and information at an age-appropriate level. Through MASK's E3 programming, parents and students will be "in the know" on the latest issues and trends and, most importantly, students will learn tools, tactics and strategies to deal with issues and peer pressure first hand. The programs provide empowerment, support and tools to help nurture overall health.
CONTACT
Michelle Cardini
Co-Founder/Marketing Director
E-mail: michelle@maskmatters.org
Phone: 480-502-5337
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