"(CNN) -- It begins with a nomination, from one internet user to another, to drink. The idea is that you nominate other internet users to 'nek', or down, a pint of alcoholic beverage, record yourself doing it, and then nominate others to get it do the same. The nominated person then has 24 hours to complete the task. If the nominated friend doesn't answer the challenge, they're ridiculed on social media."
(Story Courtesy of KOKH FOX 25 News, Oklahoma)